Vevo has been talking about the growth in its advertising business, with the music-videos service having taken in $500m in 2016.
Chief sales officer Kevin McGurn told Business Insider that Vevo is expecting 30% growth in 2017, including nearly $200m in year-long ad commitments spawned by its shift towards ‘upfront’ sales of advertising, matching the structure of TV.
“We wanted to talk to TV buyers and sell ourselves like TV. We put our media inventory in the lead of our sales,” said McGurn, with the article noting that Vevo currently attracts around 25 million US visitors a day. “Our scale has always been there, but it wasn’t put in context.”