Vevo recruitment ad reveals long-form ambitions
Vevo is hiring a head of creative commissioning and acquisitions, as it prepares to expand its original-video content. The job ad was uncovered by Music Business Worldwide, which notes that a key duty for the new exec...
May 16, 2016
Behind the Campaign: Jack Garratt
Jack Garratt released his debut album, Phase, in February but had already been named as the winner of both the Brits Critics’ Choice award and the BBC Sound Of 2016 poll. Guillermo Ramos, senior marketing manager, Island...
April 20, 2016
Apple continues its move into original video content
A year ago, when we talked about “exclusives” and streaming services, most of the discussion focused around individual albums: would one service get the Beyoncé or Kanye or Taylor or Adele album leaving its rivals out...
March 25, 2016
Justin Bieber tops YouTube with 722m views in February
The latest YouTube charts are out, and Justin Bieber remains not just the most popular musician, but the most popular channel of any kind on the service. Bieber’s Vevo channel generated 721.6m views in February – down...
March 22, 2016
Justin Bieber on YouTube: 2.36bn views in last three months alone
PewDieWho? Musician Justin Bieber remained the biggest channel on YouTube in January, with another startling views total. Bieber’s Vevo videos were watched 824.3m times last month according to the chart produced for...
March 1, 2016
Vevo boss sketches out plans for paid subscription tier
Music-videos service Vevo is working on a paid subscription tier, according to its CEO Erik Huggers. “Today our business is all about ad-supported. So we think that one of the important things — we hear this throughout...
February 18, 2016
Vevo: ‘People have undervalued just how important the TV is’
“TV now reminds me a little bit of mobile in 2006 to 2007. There’d been at least six to eight years of people talking about building mobile services and apps on platforms like Symbian, but it didn’t really work.” Mark...
February 11, 2016
Justin Bieber had 866m YouTube views in December 2015 alone
It’s not so long ago that 250m monthly video views was enough to make a channel – usually gamer PewDiePie’s – the most popular on YouTube. Not any more. Justin Bieber’s Vevo channel generated 866.2m views in...
January 26, 2016
Study claims music videos need alcohol and tobacco warnings
A study conducted by the University of Nottingham has suggested that regulators need to step in to ensure music videos show warnings when they have alcohol and tobacco references. The study compared 32 popular videos over...
January 18, 2016
David Bowie beats Adele’s Vevo daily views record
Fans flocked to watch David Bowie’s music videos on the day that his death was announced, according to Vevo. In fact, so many did that Bowie managed to break Adele’s record for the most single-day views on Vevo by...
January 15, 2016
Vevo buys Showyou and prepares for new push in 2016
Music videos service Vevo has made its first acquisition under new chief executive Erik Huggers. The company has bought startup Showyou, which had made an app aggregating various free online-video channels, before moving...
December 8, 2015