Tag: viral hits
TikTok trumpets its role in helping DJ Regard have a viral hit
TikTok and its parent company Bytedance’s licensing negotiations with music rightsholders continue, as does its dispute with licensing hub ICE in the UK, which has been taken to the country’s copyright tribunal. Yet alongside...
September 20, 2019
The mysterious tale of disappearing viral hit ‘Omae Wa Mou’
It’s not entirely accurate to describe deadman死人’s track ‘Omae Wa Mou’ as having disappeared: you can still easily find it on YouTube. But Rolling Stone has published an excellent analysis of the track’s TikTok-fuelled...
August 19, 2019
TikTok videos turned Absofacto’s ‘Dissolve’ into a chart hit
We’re all familiar with the tale of how TikTok helped ‘Old Town Road’ become a big hit in its initial version. Now there’s a new case study from the buzzy social app. Billboard has the story of how a 2015 track called...
July 12, 2019
Sandbox Issue 211: At The Sharp End. What to do (and not do) When a Song Suddenly Spikes
Lead: Songs can spike for a multitude of reasons – and often the spike is part of the marketing plan and therefore anticipated (or at least hoped for). But songs can also spike for esoteric reasons or just through sheer...
September 10, 2018