Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter
Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what...
February 20, 2019
Top Baby Shark videos doo-doo doo-doo-doo-do 4.6bn views
We are genuinely sorry for what’s on your internal jukebox for the rest of today. But this is a genuinely-interesting data story about viral hit ‘Baby Shark’, with some stats collated by video-analytics firm Tubular...
January 31, 2019
The ‘shares for shares’ strategy to go viral on Facebook
Yesterday, Music Ally went to a conference called SnapHappens in London, focused entirely on Snapchat. Well, not entirely: one of the most interesting bits were some tips for Facebook virality shared by social prankster Julius...
September 26, 2016
Twitter talks viral videos: ‘There are no rules to virality…’
Twitter UK's latest blog post is only partly related to music, but should still be of strong interest to music marketers.
August 13, 2013
With Teeth: My Viral Marketing Presentation for Generator/Music Ally
On March 27th I attended a Generator/Music Ally “Music Futures” event, looking at viral marketing. Two presentations were made; the first by Ste and Drew from Powster, the second by me. Ste and Drew covered the...
April 18, 2012
New viral videos for OK Go and Red Hot Chili Peppers
OK Go have launched a video for their new single 'Needing/Getting' that involves driving a Chevy Sonic car around the desert outside Los Angeles, using its 'retractable pneumatic arms' to hit various instruments at the roadside.
February 7, 2012
FATdrop launches video virals tool to help labels with YouTube
Pre-release firm FATdrop has unveiled a new tool for labels: Video Virals. It's a browser-based audio and video editor that promises to make it easy to turn clips from upcoming releases into YouTube uploads.
August 18, 2011
Disrupt.fm trades free music for Facebook shares
Disrupt.fm is the latest startup promising to help artists go viral on Facebook.
January 21, 2011
OK Go’s viral video is now a lot less viral
Remember OK Go and their treadmill video? It went viral, helped by the hundreds (if not thousands) of blogs and sites embedding it in stories. Not any more though: according to Techdirt, the band's label (Capitol Records)...
January 15, 2010
50 Cent takes on YouTube star Sexman
If you're a bolshy teenager going by the moniker of ''Sexman'' on YouTube, who specialises in shouting about celebrities, you probably don't expect them to answer back.
July 6, 2009