80s hit ‘Break My Stride’ enjoys a revival thanks to TikTok
The son of Music Ally’s editor has been regularly breaking out into “Ain’t nothin’ gonna break my stride, nobody gonna slow me down, oh no, I got to keep on movin’” in recent months. Why would a 10 year-old in...
January 28, 2020
Ashnikko has a TikTok-fuelled hit with her track ‘Stupid’
UK-based artist Ashnikko is having a moment in the spotlight with a track called ‘Stupid’. Featuring ‘Yung Baby Tate’, the song is currently perched in second spot in Spotify’s Global Viral 50 chart, with 4.6m...
October 9, 2019
TikTok trumpets its role in helping DJ Regard have a viral hit
TikTok and its parent company Bytedance’s licensing negotiations with music rightsholders continue, as does its dispute with licensing hub ICE in the UK, which has been taken to the country’s copyright tribunal. Yet alongside...
September 20, 2019
The mysterious tale of disappearing viral hit ‘Omae Wa Mou’
It’s not entirely accurate to describe deadman死人’s track ‘Omae Wa Mou’ as having disappeared: you can still easily find it on YouTube. But Rolling Stone has published an excellent analysis of the track’s TikTok-fuelled...
August 19, 2019
Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter
Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what...
February 20, 2019
Top Baby Shark videos doo-doo doo-doo-doo-do 4.6bn views
We are genuinely sorry for what’s on your internal jukebox for the rest of today. But this is a genuinely-interesting data story about viral hit ‘Baby Shark’, with some stats collated by video-analytics firm Tubular...
January 31, 2019
The ‘shares for shares’ strategy to go viral on Facebook
Yesterday, Music Ally went to a conference called SnapHappens in London, focused entirely on Snapchat. Well, not entirely: one of the most interesting bits were some tips for Facebook virality shared by social prankster Julius...
September 26, 2016
Twitter talks viral videos: ‘There are no rules to virality…’
Twitter UK's latest blog post is only partly related to music, but should still be of strong interest to music marketers.
August 13, 2013
With Teeth: My Viral Marketing Presentation for Generator/Music Ally
On March 27th I attended a Generator/Music Ally “Music Futures” event, looking at viral marketing. Two presentations were made; the first by Ste and Drew from Powster, the second by me. Ste and Drew covered the...
April 18, 2012
New viral videos for OK Go and Red Hot Chili Peppers
OK Go have launched a video for their new single 'Needing/Getting' that involves driving a Chevy Sonic car around the desert outside Los Angeles, using its 'retractable pneumatic arms' to hit various instruments at the roadside.
February 7, 2012
FATdrop launches video virals tool to help labels with YouTube
Pre-release firm FATdrop has unveiled a new tool for labels: Video Virals. It's a browser-based audio and video editor that promises to make it easy to turn clips from upcoming releases into YouTube uploads.
August 18, 2011