Tag: virtual reality

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Stageverse raises $7.5m and launches Muse virtual concert

In August 2020, we reported on Muse’s plans to launch a ‘Simulation Theory: Virtual Experience’ with virtual reality startup Stageverse. It was originally due to launch that autumn, but just over a year later, the...
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Facebook Horizon Workrooms puts meetings into virtual reality

So you say you're tired of Zoom meetings? What if you could do them in virtual reality instead, as a legless avatar? Thanks to Facebook, you can...
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Startup Cybr hosts WebXR virtual listening party for Grace Weber

Grace Weber is the first artist to test a new WebXR (browser-based AR and VR) platform called Cybr, developed by a startup led by former Universal Music Group exec Monica Hyacinth. Weber held a listening party for her...
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Soundr label launches with a focus on signing virtual artists

The boom in virtual influencers – computer-generated characters building audiences on the various social apps – has already crossed over into virtual music artists. Riot Games has launched several CG groups, for example,...
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Roc Nation buys tokens from Sensorium ahead of VR world launch

Startup Sensorium Corporation is preparing to launch its Sensorium Galaxy virtual world – or rather a series of virtual worlds, including some with music as their focus. It’s also persuading music companies to get involved...
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MelodyVR ended 2020 with 325k users… and a £26m operating loss

Since completing its merger with Napster, music startup MelodyVR has adopted that company’s brand. However, this morning it published financial results for its last full year before the deal, to 28 December 2020. Bright...
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Australian festival Splendour in the Grass launches XR edition

Music Ally’s team have been casting envious long-distance eyes at Australian festival Splendour In The Grass since 2017, when this YouTube video introduced us to the wonderful Confidence Man. This year, we’ll...
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VR game Beat Saber launches Interscope-themed mixtape pack

We’ve been writing about the music-licensing (and, indeed, music-selling) efforts of Facebook-owned VR music game Beat Saber for some time. By February this year the game had sold more than 4m copies, and 40m songs...
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Law firm Reed Smith publishes its guide to the metaverse

“There can be no doubt that from a business perspective, the metaverse is now a critically important consideration and influence. People exist there and there is money to be had,” is how law firm Reed Smith introduces...
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Music’s next decade: the metaverse, NFTs, social audio and more

Last month, we teamed up with the BPI to hold an event called 10x10: Trends for Music's Next Decade. It featured 10 presentations from industry figures about trends they felt would be important for the next decade of music. Now...
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Instrumental launches music venue in virtual world Avakin Life

We know British startup Instrumental best for its AI-powered A&R tools, which have attracted major labels as clients and Tencent as an investor. However, the company is also exploring the metaverse, via a new partnership...
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Music Ally startup files: Anything World’s voice-created metaverses

The metaverse, along with things like the seemingly all-pervasive NFTs, is one of those buzzy ideas that feels like the future but can be hard to precisely grasp. Broadly speaking, the Metaverse is a virtual “other”...