Tag: virtual reality

“VR is shit! It’s shit but it doesn’t have to be. Certainly the hardware’s not all the way there yet, it’s quite bulky and if you put it on for an hour or so you’re going to get a pretty raging headache and neck...

Broadway-musicals firm the John Gore Organisation (JGO) is expanding its investment in music-VR startup MelodyVR, spending $1m to increase its stake in the company to just under 8.4%. This represents JGO (or rather, John...

Augmented-reality startup Magic Leap has raised a startling $2.6bn of funding since 2014, and shipped its first ‘Creator Edition’ AR headset in August 2018. How has that done? Awkward-face emoji. Tech-news site The Information claims that...

Beat Saber has been one of the success stories in the modern virtual-reality industry: the music-rhythm game sold its one millionth copy in May 2019, nine months after the $20 title’s release. Now that success has led...

Music Ally has been writing about music virtual-reality startup TheWaveVR since it emerged in 2016, impressed by its emphasis on interactivity and game-like visuals with live concert and DJ-set performances, rather than...

Ever since co-founding distributor The Orchard in 1997, Scott Cohen has been known as one of the music-industry executives with an intense curiosity about new technologies and their potential applications for musicians and...

British virtual reality startup MelodyVR latest move is using music to push itself deeper into the world of mainstream TV. It has extended its deal with the ABC network in the US and its ‘Good Morning America’...

Whether you’re still excited about virtual reality’s potential for music, or think it’s a busted flush as a mainstream consumer technology, the latest predictions from research firm SuperData are worth...

Sandbox VR is one of the startups working on ‘location-based virtual reality’ technology. That doesn’t mean running around the streets playing Pokémon Go with a headset on, bumping into lamp-posts, however. It’s...

Virtual-reality music startup MelodyVR has announced its latest partnership: telco Telefonica UK, and its O2 operator. It’s all relating to the launch of its faster 5G network. MelodyVR has been signed on as “the exclusive...

Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success...

Jaunt was one of the first virtual-reality content startups to make waves in the modern VR-headset era, including with music. We first wrote about the company in November 2014, for example, when Jaunt worked with Sir Paul...