Tag: virtual reality
Sandbox Issue 226: What people just don’t “get” about digital marketing
Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas...
April 18, 2019
Startup VRJam seeks $500k funding for VR/AR performance tech
British startup VRJam is seeking $500k of seed funding to continue developing its technology for live ‘XR’ streams of music and other entertainment performances in virtual and augmented reality. The company, which emerged...
April 3, 2019
MelodyVR signs four more music-publishing licensing deals
Music virtual-reality startup MelodyVR has announced four new licensing agreements, focusing on the publishing world. The deals include UMPI (part of Universal Music Publishing Group); Sacem; Ascap and BMI. “As MelodyVR...
March 13, 2019
Stage is the latest startup planning live concerts in VR
Things have gone a little quiet around music and virtual-reality technology in recent months, don’t you think? There are still startups developing the technology with apps and services up and running, but the hype around...
March 11, 2019
Sandbox Issue 223: Fluent in Influence. MUSIC X INFLUENCERS
Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking...
March 7, 2019
MelodyVR to launch new app for upcoming Oculus VR device
Virtual-reality music startup MelodyVR launched its app last year, timing it around the launch of Facebook’s Oculus Go VR headset. Now the companies are taking their partnership to a new level. MelodyVR “will release...
January 23, 2019
Report 419: The 40 Trends of 2018
“May you live in interesting times,” runs the old Chinese curse. The music industry has certainly done that, through the last two decades of digital disruption. Typical to form, 2018 was very interesting indeed. For our...
December 20, 2018
Jean-Michel Jarre talks creativity, tech and music’s AI future
Jean-Michel Jarre has been pushing the boundaries of electronic music and reimagining what live concerts can be since the 1970s. The French composer and producer’s one-off spectaculars – for example Place de la Concorde...
November 28, 2018
Sandbox Issue 216: Tuning In. Connected TV Marketing in Focus
Lead: Music on TV increasingly feels like a relic of the past. Only a handful of shows have any kind of musical guests today and even MTV stopped having promo videos as its main focus years ago. But marketing music on TV...
November 14, 2018
MelodyVR plans to start live VR concert streams this year
Music virtual-reality startup MelodyVR says it plans to start live-streaming concerts in VR by the end of this year – and that it expects the demand for VR headsets to pick up in the years ahead. Asked about the debut...
November 8, 2018
Oculus Rift headset ditches movies: ‘Rift is used primarily for gaming’
How big will music – and specifically music-video content – really be on virtual-reality headsets? There’s a warning shot in the latest announcement from Facebook’s Oculus VR division, which is canning its...
October 24, 2018