Tag: virtual reality

Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas...

British startup VRJam is seeking $500k of seed funding to continue developing its technology for live ‘XR’ streams of music and other entertainment performances in virtual and augmented reality. The company, which emerged...

Music virtual-reality startup MelodyVR has announced four new licensing agreements, focusing on the publishing world. The deals include UMPI (part of Universal Music Publishing Group); Sacem; Ascap and BMI. “As MelodyVR...

Things have gone a little quiet around music and virtual-reality technology in recent months, don’t you think? There are still startups developing the technology with apps and services up and running, but the hype around...

Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking...

Virtual-reality music startup MelodyVR launched its app last year, timing it around the launch of Facebook’s Oculus Go VR headset. Now the companies are taking their partnership to a new level. MelodyVR “will release...

“May you live in interesting times,” runs the old Chinese curse. The music industry has certainly done that, through the last two decades of digital disruption. Typical to form, 2018 was very interesting indeed. For our...

Jean-Michel Jarre has been pushing the boundaries of electronic music and reimagining what live concerts can be since the 1970s. The French composer and producer’s one-off spectaculars – for example Place de la Concorde...

Lead: Music on TV increasingly feels like a relic of the past. Only a handful of shows have any kind of musical guests today and even MTV stopped having promo videos as its main focus years ago. But marketing music on TV...

Music virtual-reality startup MelodyVR says it plans to start live-streaming concerts in VR by the end of this year – and that it expects the demand for VR headsets to pick up in the years ahead. Asked about the debut...

How big will music – and specifically music-video content – really be on virtual-reality headsets? There’s a warning shot in the latest announcement from Facebook’s Oculus VR division, which is canning its...

Abbey Road Studios’ startup incubator Abbey Road Red has announced its latest addition: Barcelona-based startup Broomx Technologies.