Tag: virtual reality

Grace Weber is the first artist to test a new WebXR (browser-based AR and VR) platform called Cybr, developed by a startup led by former Universal Music Group exec Monica Hyacinth. Weber held a listening party for her...

The boom in virtual influencers – computer-generated characters building audiences on the various social apps – has already crossed over into virtual music artists. Riot Games has launched several CG groups, for example,...

Startup Sensorium Corporation is preparing to launch its Sensorium Galaxy virtual world – or rather a series of virtual worlds, including some with music as their focus. It’s also persuading music companies to get involved...

Since completing its merger with Napster, music startup MelodyVR has adopted that company’s brand. However, this morning it published financial results for its last full year before the deal, to 28 December 2020. Bright...

Music Ally’s team have been casting envious long-distance eyes at Australian festival Splendour In The Grass since 2017, when this YouTube video introduced us to the wonderful Confidence Man. This year, we’ll...

We’ve been writing about the music-licensing (and, indeed, music-selling) efforts of Facebook-owned VR music game Beat Saber for some time. By February this year the game had sold more than 4m copies, and 40m songs...

“There can be no doubt that from a business perspective, the metaverse is now a critically important consideration and influence. People exist there and there is money to be had,” is how law firm Reed Smith introduces...

Last month, we teamed up with the BPI to hold an event called 10x10: Trends for Music's Next Decade. It featured 10 presentations from industry figures about trends they felt would be important for the next decade of music. Now...

We know British startup Instrumental best for its AI-powered A&R tools, which have attracted major labels as clients and Tencent as an investor. However, the company is also exploring the metaverse, via a new partnership...

The metaverse, along with things like the seemingly all-pervasive NFTs, is one of those buzzy ideas that feels like the future but can be hard to precisely grasp. Broadly speaking, the Metaverse is a virtual “other”...

When Warner Music Group’s chief digital officer and EVP of business development Oana Ruxandra appeared for a keynote at the NY:LON Connect conference earlier this year, gaming and the wider metaverse loomed large in the...

Electronic music firm Beatport is preparing for a new series of livestream concerts, and these ones are going to have a bit of metaversal sparkle thanks to a partnership with Wave. That’s the company that has worked...