Tag: virtual reality

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Tech, innovation and music: ‘Pick one little thing and go deep!’

“VR is shit! It’s shit but it doesn’t have to be. Certainly the hardware’s not all the way there yet, it’s quite bulky and if you put it on for an hour or so you’re going to get a pretty raging headache and neck...
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MelodyVR valued at $288m in latest share-option exercise

Broadway-musicals firm the John Gore Organisation (JGO) is expanding its investment in music-VR startup MelodyVR, spending $1m to increase its stake in the company to just under 8.4%. This represents JGO (or rather, John...
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Report claims Magic Leap has sold just 6k of its AR headsets

Augmented-reality startup Magic Leap has raised a startling $2.6bn of funding since 2014, and shipped its first ‘Creator Edition’ AR headset in August 2018. How has that done? Awkward-face emoji. Tech-news site The Information claims that...
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Facebook buys the developer of VR-music game Beat Saber

Beat Saber has been one of the success stories in the modern virtual-reality industry: the music-rhythm game sold its one millionth copy in May 2019, nine months after the $20 title’s release. Now that success has led...
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Wave relaunches its platform for virtual-reality music concerts

Music Ally has been writing about music virtual-reality startup TheWaveVR since it emerged in 2016, impressed by its emphasis on interactivity and game-like visuals with live concert and DJ-set performances, rather than...
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WMG’s Scott Cohen talks innovation: ‘What’s coming next, and what do we need to do?’

Ever since co-founding distributor The Orchard in 1997, Scott Cohen has been known as one of the music-industry executives with an intense curiosity about new technologies and their potential applications for musicians and...
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MelodyVR doubles down on Good Morning America partnership

British virtual reality startup MelodyVR latest move is using music to push itself deeper into the world of mainstream TV. It has extended its deal with the ABC network in the US and its ‘Good Morning America’...
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SuperData predicts $1.1bn of VR software revenues in 2019

Whether you’re still excited about virtual reality’s potential for music, or think it’s a busted flush as a mainstream consumer technology, the latest predictions from research firm SuperData are worth...
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Artists chip in to $11m funding round for startup Sandbox VR

Sandbox VR is one of the startups working on ‘location-based virtual reality’ technology. That doesn’t mean running around the streets playing Pokémon Go with a headset on, bumping into lamp-posts, however. It’s...
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MelodyVR strikes exclusive 5G deal with UK telco O2

Virtual-reality music startup MelodyVR has announced its latest partnership: telco Telefonica UK, and its O2 operator. It’s all relating to the launch of its faster 5G network. MelodyVR has been signed on as “the exclusive...
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Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced

Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success...
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VR/AR startup Jaunt sells its software and tech to Verizon

Jaunt was one of the first virtual-reality content startups to make waves in the modern VR-headset era, including with music. We first wrote about the company in November 2014, for example, when Jaunt worked with Sir Paul...