Tag: virtual reality
Startup Cybr hosts WebXR virtual listening party for Grace Weber
Grace Weber is the first artist to test a new WebXR (browser-based AR and VR) platform called Cybr, developed by a startup led by former Universal Music Group exec Monica Hyacinth. Weber held a listening party for her...
July 21, 2021
Soundr label launches with a focus on signing virtual artists
The boom in virtual influencers – computer-generated characters building audiences on the various social apps – has already crossed over into virtual music artists. Riot Games has launched several CG groups, for example,...
July 9, 2021
Roc Nation buys tokens from Sensorium ahead of VR world launch
Startup Sensorium Corporation is preparing to launch its Sensorium Galaxy virtual world – or rather a series of virtual worlds, including some with music as their focus. It’s also persuading music companies to get involved...
July 8, 2021
MelodyVR ended 2020 with 325k users… and a £26m operating loss
Since completing its merger with Napster, music startup MelodyVR has adopted that company’s brand. However, this morning it published financial results for its last full year before the deal, to 28 December 2020. Bright...
June 28, 2021
Australian festival Splendour in the Grass launches XR edition
Music Ally’s team have been casting envious long-distance eyes at Australian festival Splendour In The Grass since 2017, when this YouTube video introduced us to the wonderful Confidence Man. This year, we’ll...
June 2, 2021
VR game Beat Saber launches Interscope-themed mixtape pack
We’ve been writing about the music-licensing (and, indeed, music-selling) efforts of Facebook-owned VR music game Beat Saber for some time. By February this year the game had sold more than 4m copies, and 40m songs...
May 28, 2021
Law firm Reed Smith publishes its guide to the metaverse
“There can be no doubt that from a business perspective, the metaverse is now a critically important consideration and influence. People exist there and there is money to be had,” is how law firm Reed Smith introduces...
May 20, 2021
Music’s next decade: the metaverse, NFTs, social audio and more
Last month, we teamed up with the BPI to hold an event called 10x10: Trends for Music's Next Decade. It featured 10 presentations from industry figures about trends they felt would be important for the next decade of music. Now...
May 7, 2021
Instrumental launches music venue in virtual world Avakin Life
We know British startup Instrumental best for its AI-powered A&R tools, which have attracted major labels as clients and Tencent as an investor. However, the company is also exploring the metaverse, via a new partnership...
May 5, 2021
Music Ally startup files: Anything World’s voice-created metaverses
The metaverse, along with things like the seemingly all-pervasive NFTs, is one of those buzzy ideas that feels like the future but can be hard to precisely grasp. Broadly speaking, the Metaverse is a virtual “other”...
May 5, 2021
WMG steps further into the metaverse with Genies and Wave
When Warner Music Group’s chief digital officer and EVP of business development Oana Ruxandra appeared for a keynote at the NY:LON Connect conference earlier this year, gaming and the wider metaverse loomed large in the...
May 4, 2021
Beatport and Wave team up for ‘Beyond’ series of livestreams
Electronic music firm Beatport is preparing for a new series of livestream concerts, and these ones are going to have a bit of metaversal sparkle thanks to a partnership with Wave. That’s the company that has worked...
April 30, 2021