Tag: virtual reality

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Sandbox issue 232: Music Marketing in Trigger Cities

Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing...
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MelodyVR reveals content-licensing deal with Facebook

It’s a busy time for music-VR startup MelodyVR, with its smartphone app having just launched. Now it has announced an intriguing content-licensing deal… with Facebook. “The agreement will see MelodyVR’s content...
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Monstercat to hold weekly virtual-reality music events

Independent dance label Monstercat has been one of the more forward-thinking when it comes to gaming: witness its partnership with Psyonix, the developer of popular cars-play-football game Rocket League. Now Monstercat is...
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MelodyVR reveals beta smartphone app and ‘Viewer’ hardware

One of the things holding back music virtual-reality startups so far as been the slower-than-expected growth of VR-headset ownership. Now startup MelodyVR is making moves to tackle that challenge. First: it’s launched a...
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Redpill VR and Sensorium raise $70m for VR music concerts

Music and virtual reality? It’s a creatively-exciting crossover, but commercially it has yet to make a significant impact, with the clutch of music-VR startups’ prospects tied closely to the (slower than the hype predicted)...
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Imagine Dragons launch 10-track song-pack for Beat Saber game

Virtual-reality music game Beat Saber has been one of the success stories in VR so far. Released in May 2018, it sold its millionth copy in February this year. Now it’s going down the traditional Guitar Hero / Rock Band...
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MelodyVR gets into Broadway theatre content with John Gore

Users of music virtual-reality app MelodyVR should be getting ready for more tappy feet and jazz-hands in their headsets over the coming months. The company has announced a deal with Broadway-musicals firm The John Gore...
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New Avicii album will be premiered in Oculus’ virtual reality

The late dance star Avicii (Tim Bergling) is getting his first posthumous album release this year: ‘TIM’. Facebook has announced that its Oculus virtual-reality division will be running a premiere of the new album on...
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MelodyVR reports net loss of £11.3m as Beat Saber reveals 1m sales

Virtual-reality music startup MelodyVR has published its financial results for 2018, which was its first full year of availability for its app. The company reported revenues of £1.2m ($1.6m) for the full year, but also...
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Report claims VR-headset install base was 14m at end of 2018

Research firm SuperData Research has put out some new numbers around ‘XR’ technology – an umbrella term that includes virtual reality (VR), augmented reality (AR) and mixed reality (MR). It includes some new figures...
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Sandbox Issue 226: What people just don’t “get” about digital marketing

Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas...
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Startup VRJam seeks $500k funding for VR/AR performance tech

British startup VRJam is seeking $500k of seed funding to continue developing its technology for live ‘XR’ streams of music and other entertainment performances in virtual and augmented reality. The company, which emerged...