Tag: virtual reality

Read More

MelodyVR is raising $12m by selling more shares

We reported last week on virtual-reality music startup MelodyVR’s postponement of its planned expansion to Latin America and Asia Pacific, due to the coronavirus pandemic. However, the company’s growth hopes...
Read More

MelodyVR postpones expansion to Latin America and Asia Pacific

Virtual-reality music startup MelodyVR is seeing a silver lining in the coronavirus outbreak – its content sales are up – but it’s also forcing a pause in the company’s global expansion plans. On the first...
Read More

Timbaland creates brand new music for Beat Saber VR game

Virtual reality music game Beat Saber has now sold more than two million copies since its early-access release in November 2018. Facebook acquired the game and its developer Beat Games in November 2019, too. Now the game...
Read More

More than 100 VR games may now be million-dollar earners

Virtual reality, eh? What a flop. Headset sales have been sluggish (and falling), and none of the various music-focused VR startups are making much money. Boo to all that. But wait a minute: some people are making decent...
Read More

Sandbox Issue 245: Catalogue Marketing Rejuvenated

Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
Read More

Top VR headset sales have dropped sharply year-on-year

Nielsen’s SuperData subsidiary has published some new figures for the ‘XR’ (‘cross reality’) market – essentially AR, VR and hybrids of the two – including the latest estimated sales figures for the top...
Read More

K-Pop firm YG Entertainment invests in startup AmazeVR

Virtual reality entertainment firm AmazeVR has raised $2.5m of new funding, with the investment arm of K-Pop music company YG Entertainment participating. YG Investment chipped in to a round that brings AmazeVR’s total...
Read More

Tech, innovation and music: ‘Pick one little thing and go deep!’

“VR is shit! It’s shit but it doesn’t have to be. Certainly the hardware’s not all the way there yet, it’s quite bulky and if you put it on for an hour or so you’re going to get a pretty raging headache and neck...
Read More

MelodyVR valued at $288m in latest share-option exercise

Broadway-musicals firm the John Gore Organisation (JGO) is expanding its investment in music-VR startup MelodyVR, spending $1m to increase its stake in the company to just under 8.4%. This represents JGO (or rather, John...
Read More

Report claims Magic Leap has sold just 6k of its AR headsets

Augmented-reality startup Magic Leap has raised a startling $2.6bn of funding since 2014, and shipped its first ‘Creator Edition’ AR headset in August 2018. How has that done? Awkward-face emoji. Tech-news site The Information claims that...
Read More

Facebook buys the developer of VR-music game Beat Saber

Beat Saber has been one of the success stories in the modern virtual-reality industry: the music-rhythm game sold its one millionth copy in May 2019, nine months after the $20 title’s release. Now that success has led...
Read More

Wave relaunches its platform for virtual-reality music concerts

Music Ally has been writing about music virtual-reality startup TheWaveVR since it emerged in 2016, impressed by its emphasis on interactivity and game-like visuals with live concert and DJ-set performances, rather than...