Tag: virtual reality

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Sammy Andrews: ‘The future of our industry is our artists’

Former Cooking Vinyl digital marketer Sammy Andrews has become a familiar face at music-industry conferences over the past year. Her keynote speech at this week's FastForward conference in Amsterdam wrapped up several of...
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Apple planning big things in augmented and virtual reality

Apple has stealthily built a team of “hundreds” of researchers into virtual reality (VR) and augmented reality (AR), according to a report in the Financial Times. “The secret research unit includes hundreds of staff...
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5m Google Cardboard virtual-reality viewers have shipped

The cheapest way to get into virtual reality? Pay $15-$25 for a Google Cardboard viewer, which you slot your smartphone into, then can watch VR content delivered through apps on your device. Now Google has published some...
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Sandbox 148 – Sweet 16

Lead: we ask a selection of marketing experts to explain what tools and platforms are firing them up with enthusiasm this year, where the industry needs to move and what things they want to see burned to the group. Plenty...
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Universal Music reveals VR push as $599 Oculus Rift sales begin

Yesterday was a big day for the virtual reality (VR) industry as consumer pre-orders began for the Oculus Rift headset, three years after the successful Kickstarter campaign for its first developer version. But there was...
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Oculus founder attacks Google Cardboard – but challenges are ahead

Oculus VR founder Palmer Luckey has been throwing shade in the direction of the Google Cardboard virtual-reality initiative. “The Rift is actually good,” he tweeted in response to a question about how the Oculus Rift...
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Facebook takes its 360 videos to iOS and debuts first ads

Facebook’s keen interest in virtual reality is hardly a secret: $2bn spent on Oculus VR ensured that. But the social network is also making strides of its own with its “360 videos” initiative: videos discovered through...
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Live virtual-reality startup NextVR raises $30.5m

Investors are piling in to virtual reality (VR) at a rare old rate, with NextVR the latest startup to raise a significant funding round. The company has trousered $30.5m of series A funding, led by Formation 8 with participation...
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One Direction team with Google for Made In The A.M. website

One Direction are preparing for the release of their new album ‘Made in the A.M.’ with a new website, launched in partnership with Google. The site gives fans a Street View virtual tour of the band’s studio space,...
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YouTube doubles down on virtual reality features

For all the excitement around the Oculus Rift virtual-reality headset and similar devices, it’s becoming clear that if VR is to go mainstream, it may be just as much about videos on Facebook and YouTube watched on smartphones. YouTube...
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Apple Music’s second VR video is live, for Muse

Last month, we reported on Apple Music’s involvement in a virtual-reality music video for U2, produced by director Chris Milk’s VR startup Vrse. Now the companies have collaborated again, on a VR video for Muse’s song...
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Apple teams up with Chris Milk’s Vrse for U2 VR video

Apple’s future ambitions in virtual reality have been the topic of some discussion in the tech world, but the company is already exploring VR with a music angle. Having sponsored a 360-degree video for The Weeknd’s...