Tag: virtual reality
Virtual reality, wearables and location: hits or hype for future music marketing?
Tonight is Music Ally’s Future Music Marketing event in London, where we’ve gathered a panel of opinionated experts to give their views on whether a selection of technologies are hits or hype – or a bit of both –...
April 16, 2015
Virtual reality to the fore at Mobile World Congress
There’s still no commercial launch date for Facebook’s Oculus Rift virtual reality headset, but Mobile World Congress played host to a couple of other announcements this weekend. Oculus VR and Samsung have expanded their...
March 3, 2015
Get Real: How VR and AR Could Change Music Marketing
Lead: Is this the real life? Is this just fantasy? Well, it’s a bit of both. Our cover feature looks at the second time round for virtual reality (VR) and augmented reality (AR). Surfing in on a wave of hype they couldn't...
February 25, 2015
Nuren raising $70k for animated VR music ‘experience’
There’s a growing buzz around virtual reality (VR) headsets like the Oculus Rift and Google Cardboard, and what they could do with music. The latest example is a Kickstarter campaign launched by Jake Kaufman and Jessie...
February 16, 2015
Sandbox 121 – The 10 Worst Ideas in Digital Marketing
Our lead feature this week explores the 10 Worst Ideas in Digital Marketing, as marketers, label bosses and artist managers vent their spleen on some of the campaigns and technologies that are at best ineffective, and at...
November 19, 2014
Facebook’s Oculus Rift virtual reality headset within months
When Facebook paid $2bn for virtual reality startup Oculus VR, it was making a big (if not WhatsApp-big) bet on the future of VR beyond gaming. Since then, we’ve seen an upswing of interest in creating music experiences...
November 8, 2014