Tag: virtual reality

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Virtual reality, wearables and location: hits or hype for future music marketing?

Tonight is Music Ally’s Future Music Marketing event in London, where we’ve gathered a panel of opinionated experts to give their views on whether a selection of technologies are hits or hype – or a bit of both –...
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Virtual reality to the fore at Mobile World Congress

There’s still no commercial launch date for Facebook’s Oculus Rift virtual reality headset, but Mobile World Congress played host to a couple of other announcements this weekend. Oculus VR and Samsung have expanded their...
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Get Real: How VR and AR Could Change Music Marketing

Lead: Is this the real life? Is this just fantasy? Well, it’s a bit of both. Our cover feature looks at the second time round for virtual reality (VR) and augmented reality (AR). Surfing in on a wave of hype they couldn't...
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Nuren raising $70k for animated VR music ‘experience’

There’s a growing buzz around virtual reality (VR) headsets like the Oculus Rift and Google Cardboard, and what they could do with music. The latest example is a Kickstarter campaign launched by Jake Kaufman and Jessie...
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Sandbox 121 – The 10 Worst Ideas in Digital Marketing

Our lead feature this week explores the 10 Worst Ideas in Digital Marketing, as marketers, label bosses and artist managers vent their spleen on some of the campaigns and technologies that are at best ineffective, and at...
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Facebook’s Oculus Rift virtual reality headset within months

When Facebook paid $2bn for virtual reality startup Oculus VR, it was making a big (if not WhatsApp-big) bet on the future of VR beyond gaming. Since then, we’ve seen an upswing of interest in creating music experiences...