Tag: vr

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Starkey creates “world’s first 360 video for classical”

As part of Decca’s re:works compilation (where contemporary artists are given access to the label’s huge catalogue to remix and reimagine recordings), it has created am immersive 360-degree video for Starkey's remix of...
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Mark Zuckerberg talks about future for virtual reality

Well, Facebook’s CEO talked about other big topics in his latest interview with The Verge, but it’s the VR section that we’re most interested in.
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Sandbox 161 – Hit or Hype

Lead: The music industry runs on hype – but it takes great pains to disguise it and is distrustful of anything that is too explicit in what it is trying to achieve. Step forward Broken Witt Rebels, the band that media agency...
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Disney’s latest accelerator includes VR, robots and AI

Whenever we wonder why more major labels aren’t running full startup accelerator or incubator programs, Disney comes to mind as a good example from another industry. Its Disney Accelerator initiative is into its third session,...
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Red Pill VR is the latest musical virtual-reality startup

Earlier this month, we profiled British firm MelodyVR, which is launching an ‘iTunes of VR’ platform for distributing archive and live concerts shot in virtual reality. It’s not alone, however.
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Live-VR firm NextVR raises $20m as part of larger round

Funding may be reportedly hard to come by for some music startups in 2016, but in the brave (nearly) new world of virtual reality, investors are diving in with their wallets.
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Startup profile: MelodyVR explores virtual reality and music

British firm MelodyVR has emerged from stealth mode with plans to become ‘the iTunes of VR’. That means a catalogue of live performances shot in 360 degrees, which will be accessed through its apps for Samsung’s Gear...
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Deadmau5 gets a Google Cardboard VR app through Absolut

In our primer on music and virtual reality earlier this year, we suggested that one way for musicians to explore VR without blowing their cash was to partner with brands.
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Twitter has formed a team to focus on VR and AR

Twitter is the latest technology company upping its investment in virtual reality (VR) and augmented reality (AR). Specialist site UploadVR reported yesterday that Twitter has “formed a new team focused on VR and AR development”...
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Sandbox 158 – Face Lift

Lead: Facebook wants more and more musicians to go native – i.e. by uploading videos directly onto their pages rather than embedding from YouTube or Vevo. With native uploads being pushed higher up the social network’s...
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Sandbox 150 – Get Real: Music braces itself for the next VR surge

Lead: Facebook and Google are both well along the road and Apple is finally joining the race. With the three biggest names in digital backing virtual reality, we can now officially call it A Thing. Some in music marketing...
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Sandbox 148 – Sweet 16

Lead: we ask a selection of marketing experts to explain what tools and platforms are firing them up with enthusiasm this year, where the industry needs to move and what things they want to see burned to the group. Plenty...