Tag: vr

Lead: The music industry runs on hype – but it takes great pains to disguise it and is distrustful of anything that is too explicit in what it is trying to achieve. Step forward Broken Witt Rebels, the band that media agency...

Whenever we wonder why more major labels aren’t running full startup accelerator or incubator programs, Disney comes to mind as a good example from another industry. Its Disney Accelerator initiative is into its third session,...

Earlier this month, we profiled British firm MelodyVR, which is launching an ‘iTunes of VR’ platform for distributing archive and live concerts shot in virtual reality. It’s not alone, however.

Funding may be reportedly hard to come by for some music startups in 2016, but in the brave (nearly) new world of virtual reality, investors are diving in with their wallets.

British firm MelodyVR has emerged from stealth mode with plans to become ‘the iTunes of VR’. That means a catalogue of live performances shot in 360 degrees, which will be accessed through its apps for Samsung’s Gear...

In our primer on music and virtual reality earlier this year, we suggested that one way for musicians to explore VR without blowing their cash was to partner with brands.

Twitter is the latest technology company upping its investment in virtual reality (VR) and augmented reality (AR). Specialist site UploadVR reported yesterday that Twitter has “formed a new team focused on VR and AR development”...

Lead: Facebook wants more and more musicians to go native – i.e. by uploading videos directly onto their pages rather than embedding from YouTube or Vevo. With native uploads being pushed higher up the social network’s...

Lead: Facebook and Google are both well along the road and Apple is finally joining the race. With the three biggest names in digital backing virtual reality, we can now officially call it A Thing. Some in music marketing...

Lead: we ask a selection of marketing experts to explain what tools and platforms are firing them up with enthusiasm this year, where the industry needs to move and what things they want to see burned to the group. Plenty...