Tag: vr

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Finnish artist JVG’s virtual gig drew 700k viewers

Last year in Sandbox, we covered the campaign for Finnish hip-hop duo JVG’s RATA/ RAITTI album where they used their links to the world of ice hockey (absolutely massive in Finland) and also Warner Music Live to get to...
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SuperData revises down VR / AR software forecasts for 2020

There’s no doubt that the Covid-19 pandemic is going to have a big, negative impact on all kinds of industries this year. It’s also true that for some sectors and companies that might have had a disappointing year anyway,...
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Report suggests Apple might buy live-VR startup NextVR

Music Ally has been writing about virtual-reality startup NextVR since 2015, when it raised a $30.5m funding round from investors including the Madison Square Garden Company for technology that would enable music concerts...
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MelodyVR is raising $12m by selling more shares

We reported last week on virtual-reality music startup MelodyVR’s postponement of its planned expansion to Latin America and Asia Pacific, due to the coronavirus pandemic. However, the company’s growth hopes...
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Startup Landmrk launches ‘Virtual Tours’ feature for artists

We’ve written about British startup Landmrk regularly over the past couple of years: its platform enables artists (and other kinds of brands too) to create virtual ‘treasure hunts’ that encourage fans to explore the...
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MelodyVR postpones expansion to Latin America and Asia Pacific

Virtual-reality music startup MelodyVR is seeing a silver lining in the coronavirus outbreak – its content sales are up – but it’s also forcing a pause in the company’s global expansion plans. On the first...
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Timbaland creates brand new music for Beat Saber VR game

Virtual reality music game Beat Saber has now sold more than two million copies since its early-access release in November 2018. Facebook acquired the game and its developer Beat Games in November 2019, too. Now the game...
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More than 100 VR games may now be million-dollar earners

Virtual reality, eh? What a flop. Headset sales have been sluggish (and falling), and none of the various music-focused VR startups are making much money. Boo to all that. But wait a minute: some people are making decent...
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Sandbox Issue 245: Catalogue Marketing Rejuvenated

Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
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Top VR headset sales have dropped sharply year-on-year

Nielsen’s SuperData subsidiary has published some new figures for the ‘XR’ (‘cross reality’) market – essentially AR, VR and hybrids of the two – including the latest estimated sales figures for the top...
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K-Pop firm YG Entertainment invests in startup AmazeVR

Virtual reality entertainment firm AmazeVR has raised $2.5m of new funding, with the investment arm of K-Pop music company YG Entertainment participating. YG Investment chipped in to a round that brings AmazeVR’s total...
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Music Ally Report 426: Trends of 2019

This year we’ve picked 42 (also the answer to life, the universe and everything as fans of Douglas Adams will know) of the trends and moments we found most significant in 2019. What are they? *takes deep breath* industry...