Finnish artist JVG’s virtual gig drew 700k viewers
Last year in Sandbox, we covered the campaign for Finnish hip-hop duo JVG’s RATA/ RAITTI album where they used their links to the world of ice hockey (absolutely massive in Finland) and also Warner Music Live to get to...
May 7, 2020
SuperData revises down VR / AR software forecasts for 2020
There’s no doubt that the Covid-19 pandemic is going to have a big, negative impact on all kinds of industries this year. It’s also true that for some sectors and companies that might have had a disappointing year anyway,...
April 28, 2020
Report suggests Apple might buy live-VR startup NextVR
Music Ally has been writing about virtual-reality startup NextVR since 2015, when it raised a $30.5m funding round from investors including the Madison Square Garden Company for technology that would enable music concerts...
April 6, 2020
MelodyVR is raising $12m by selling more shares
We reported last week on virtual-reality music startup MelodyVR’s postponement of its planned expansion to Latin America and Asia Pacific, due to the coronavirus pandemic. However, the company’s growth hopes...
March 23, 2020
Startup Landmrk launches ‘Virtual Tours’ feature for artists
We’ve written about British startup Landmrk regularly over the past couple of years: its platform enables artists (and other kinds of brands too) to create virtual ‘treasure hunts’ that encourage fans to explore the...
March 19, 2020
MelodyVR postpones expansion to Latin America and Asia Pacific
Virtual-reality music startup MelodyVR is seeing a silver lining in the coronavirus outbreak – its content sales are up – but it’s also forcing a pause in the company’s global expansion plans. On the first...
March 18, 2020
Timbaland creates brand new music for Beat Saber VR game
Virtual reality music game Beat Saber has now sold more than two million copies since its early-access release in November 2018. Facebook acquired the game and its developer Beat Games in November 2019, too. Now the game...
March 18, 2020
More than 100 VR games may now be million-dollar earners
Virtual reality, eh? What a flop. Headset sales have been sluggish (and falling), and none of the various music-focused VR startups are making much money. Boo to all that. But wait a minute: some people are making decent...
February 26, 2020
Sandbox Issue 245: Catalogue Marketing Rejuvenated
Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe...
February 6, 2020
Top VR headset sales have dropped sharply year-on-year
Nielsen’s SuperData subsidiary has published some new figures for the ‘XR’ (‘cross reality’) market – essentially AR, VR and hybrids of the two – including the latest estimated sales figures for the top...
January 29, 2020
K-Pop firm YG Entertainment invests in startup AmazeVR
Virtual reality entertainment firm AmazeVR has raised $2.5m of new funding, with the investment arm of K-Pop music company YG Entertainment participating. YG Investment chipped in to a round that brings AmazeVR’s total...
January 28, 2020