Virtual-reality headset sales are down by a third year-on-year
The virtual-reality business is well into its latest trough of disillusionment after its last period of hype. Research firm IDC is putting a brave face on the latest figures for VR headset shipments, however. It claims...
September 6, 2018
Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing
Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions...
August 13, 2018
Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience
Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...
February 17, 2018
Sandbox Issue 196: Try Switching it online and offline again
Lead: Reports of the death of offline marketing spend are, to paraphrase Mark Twain, greatly exaggerated. TV spend is hanging in there and billboard spend is now a key part of “statement” campaigns – counterintuitively...
January 24, 2018
Sandbox Issue 183: Phrase Book, using digital to market non-english-speaking acts
Lead: Acts outside of the US/UK centre of pop gravity used to be the exception rather than the rule – the true outliers of music. Digital in general and social media in particular have changed that, letting them rewrite...
July 5, 2017
Music Ally Report 403: Hardware Special
Welcome to our hardware special. Here we look at the music-related technologies that are most exciting, interesting or liable to propel the music business into its next stage of evolution. We have consciously stepped back...
June 1, 2017
Sandbox 171 – The Rise Of Geofilters
Lead: When we asked digital marketers what their most effective tool of 2016 was, geofilters (especially those on Snapchat) came out on top. So to kick off 2017, we’re looking at exactly how and where they are being...
January 18, 2017
VR headset sales may be falling short says analyst
2016 has been a big year for virtual-reality hardware launches, but some analysts think it’s also been a year for underwhelming sales of those VR headsets. Edison Investment Research has issued a report claiming that the...
December 7, 2016
2017’s tech trends: from AI art to blockchain luxury
Research firm J Walter Thompson Intelligence has published its annual report on trends for the next year, from culture and travel to beauty and tech. New witches, DNA tourism, gamevertising (ugh!), vagina-nomics and blockchain...
December 7, 2016
NOYS wants to get artists playing live in virtual reality
Startups like MelodyVR, Inception and TheWaveVR have been exploring the potential for blending live music with virtual reality technology. Another such firm is German startup NOYS – VR Music, which was the jury winner at...
December 7, 2016
Music Ally Report 397 – One Inflation Under a Groove
Lead: The price of a subscription service sits at a psychologically attractive $£€9.99 monthly fee and that helps hook users. The problem, however, is that this price point solidified in the early 2000s with Rhapsody...
November 16, 2016