Tag: vr

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Sandbox 167 – Super Market

Lead: Most acts want as many fans as possible, but the super fans are the first to flock to them and will often be the ones still there long after the stadium shows and #1 singles have dried up. Holding and cultivating them...
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Samo wants to be a distributor for VR content

It may still be early days for the current generation of virtual reality devices and platforms, but there are still a plethora of ways to get VR content to market: Oculus Rift, Gear VR, HTC Vive and Google Cardboard (and...
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Research: 3% of Brits will buy a VR headset this year

We’re enthusiastic about the creative potential for virtual reality, but more sceptical – or perhaps realistic – about the speed at which VR technology will be adopted. Some more data backing our view comes from research...
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Facebook to fund VR apps and entertainment with $250m

Yesterday saw virtual-reality developers gather for Facebook’s Oculus Connect conference in San Jose, with CEO Mark Zuckerberg making a keynote appearance. Among the announcements: Facebook has spent $250m funding new VR...
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VR entertainment spending tipped to reach $3.3bn by 2020

You wait ages for an analyst VR prediction, then two come along at once. We reported on Juniper Research’s claim that consumer spending on VR hardware will climb to more than $50bn by 2021 earlier this week, but now IHS...
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MelodyVR prepares for launch with Telefónica deal

Musical VR startup MelodyVR hasn’t yet launched its app, but it’s paving the way with its first marketing partnership to show off its service. The company has filmed a catalogue of concerts in 360 degrees, and will be...
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New Google devices will come with music subscriptions

As expected, Google focused mainly on three new devices at its press event yesterday: its new Pixel smartphones; the Google Home smart speaker; and a Daydream View virtual reality headset. The smartphones look like polished...
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Google Daydream VR headset may be unveiled tonight

Google is holding its latest press launch tonight, and current indications are that two main products will be shown off. First: two new flagship Android smartphones, the Pixel and Pixel XL, with their details seemingly accidentally...
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HTC launches its Viveport VR app store

HTC’s Vive is currently the main rival for Oculus Rift in the high-end virtual reality headset market. In August, HTC announced plans to launch an app store for non-games VR software called Viveport. Now it has gone live...
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Watch for Google Home launch (and price) tomorrow

Tomorrow (4 October) Google is holding a press event to launch some new products, including a new flagship smartphone (Google Pixel) and possibly the first hardware for its Daydream virtual-reality platform. But Variety...
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OneRepublic to get a Nokia-powered VR music video

Nokia’s mobile business may have been bought then shut down by Microsoft, but the company it left behind remains a going concern in Finland, working on new technologies. Like virtual reality, in fact: its OZO device is...
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Campaigns: PAUL McVR-TNEY – Sandbox 158

Paul McCartney has been part of the virtual reality (VR) game for a while now – a rare example of a “heritage act” who seems genuinely interested in new technologies, rather than one being advised to jump on the departing...