Tag: warner

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The 40 best music marketing campaigns from 2016

It’s finally here – Sandbox’s pick of the best music marketing campaigns of the year. Last year, we had 29 shortlisted campaigns. This year, due to an overwhelming number of entries, we felt we had to increase this....
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Music Ally Report 398 – Tube Exit

Lead: Music Ally has heard that at least one major label is threatening to pull its content from YouTube before Christmas. This could prove to be a negotiating strategy/last resort, but what would happen if they actually...
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Brand Aid Part 2 – Sandbox 160

In part two of sandbox’s investigation into bands, brands and digital marketing, we look at the role that labels can play in securing the right partnership deals, as well as looking at some of the best and worst brand marriages.
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Brand Aid Part 1 – Sandbox 159

Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...
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Streaming drives up Warner Music Group Q3 performance

Warner Music Group announced its fiscal third quarter results yesterday and revenue was up 14.2%, with digital the key motor here. The company still posted a loss of $9m on revenues of $811m for the three months ending 30th...
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Mike Jbara joins MQA as CEO

Former Warner Music executive Mike Jbara has joined music and audio technology company MQA as its new CEO.
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WMG strikes music-videos deal with Vadio

Warner Music Group announced a music-videos partnership with a company beginning with ‘V’ yesterday, but it wasn’t (yet) Vevo.
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Report 391 – 50 Sense

In our cover feature we round up the topics, the trends and the gossip from the 50th Midem. From streaming losses to playlisting and from China to the new A&R, here is your essential guide to where the music industry...
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Major label playlisting brands building their profiles on Apple Music

A new industry maxim should be to judge a streaming service by how much traction it is getting among playlisters. Recently Kieron Donoghue (VP of playlists strategy and curation at Warner Music) tweeted that he was building...
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Labels press for UPC piracy crackdown in Ireland

Labels pushing for Irish ISPs to do more to tackle music piracy is a story that keeps resurfacing, usually in the courts. This week’s update features the local subsidiaries of Universal, Sony and Warner taking Ireland’s...
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Garth Brooks’ Ghost Tunes launches fully

The new Garth Brooks album came out this week, along with his inventive $29.99 ‘all my back catalogue’ bundle, which was announced a few weeks ago. But Billboard has some good detail on the new service – Ghost Tunes...
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PonoMusic to launch with 2m tracks this week

It’s almost time for Neil Young’s PonoMusic to ship its first physical players and open up its online store. The company announced earlier this month that it would launch the store in the US on 16 October, as Young –...