Tools: Wavo. Marketing and Analytics for Music
With the huge number of platforms out there driving the success of modern marketing campaigns, it is increasingly challenging to get the full picture of how a campaign is performing and to then decide where to invest or what...
August 13, 2020
Sandbox Issue 258: KIDS’ STUFF. Music’s youngest and most powerful consumers
Lead: we report back on our recent New Kids On The Block: Insight Into A New Generation online conference that we ran in conjunction with UK trade bodies the BPI and ERA, drawing out the 10 key lessons from the different...
August 5, 2020
Spotify Ad Studio adds advanced streaming conversion metrics
A new post on the Spotify for Artists blog outlines updates to the Spotify Ad Studio feature where clients will get access to a new set of streaming conversion metrics that can show how users on the service’s free tier...
April 9, 2019
Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience
Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...
February 17, 2018