Last year we reported on the enormous claimed audience for a Backstreet Boys concert that was livestreamed on WeChat: 44.2 million viewers.
Tag: WeChat
Posted inNews
44.2m people watched the Backstreet Boys’ WeChat livestream
Last week we reported on plans for a Backstreet Boys concert livestream on messaging app WeChat, and hopes that it might reach 40 million viewers
Posted inNews
WeChat hopes 40m people will watch Backstreet Boys livestream
Everybody, yeah, rock your body, yeah? Even if you’re rocking it at your desk or on the sofa. Because yes, Backstreet’s back…
Posted inNews
Executive order bans US transactions with ByteDance… and Tencent
As promised, President Trump has signed an executive order banning all transactions by US companies with TikTok’s parent company ByteDance. However, a separate order extends the ban to messaging app WeChat AND its parent company Tencent – including “any subsidiary of that entity”.
Strap yourselves in. Given Tencent’s web of investments in and from music industry companies, there may be some chaos ahead.
Here’s the TikTok/ByteDance executive order and here’s the WeChat/Tencent one. Both set a deadline of 45 days after which transactions with ByteDance and Tencent will be prohibited, and both note that the US Secretary of Commerce will “identify the transactions” covered by the order… in 45 days’ time.
Posted inNews
People spent $115bn using WeChat ‘mini programs’ in 2019
Tencent’s messaging app WeChat is already a huge moneymaker in terms of the way people in China use it to pay for all manner of goods and services. One of […]
Posted inNews
WeChat users can now add songs to the videos they post
Chinese messaging app WeChat has a new feature that allows people to add songs to the videos they are sharing with friends. The feature is drawing these background tracks from […]
Posted inNews
Tencent Xiaowei virtual-assistant will link to QQ Music
Just as Apple gets set to launch its HomePod (Siri voice-assistant included) in China, so local tech giant Tencent is preparing to launch a new smart-assistant of its own. It’s […]
Posted inNews
WeChat gets ‘Mini Programs’ to challenge apps
Chinese messaging app WeChat has 768 million active users according to its most recent public figure. Now it’s launching a challenge (of sorts) to Apple and Google’s app stores with a new feature called ‘Mini Program’.
The Wall Street Journal described it as “a suite of web apps” designed to run within WeChat, although the company has carefully ensured there is no central ‘app store’ for the programs so as not to incur the competitive wrath of Apple or Google.
Posted inNews
WeChat offers TurnUp Music in South Africa
A messaging app offering music is not exactly new – as users of Line in Asia will know – but it is certainly one way to net that elusive younger audience who are abandoning old media and ’traditional’ digital platforms/channels such as Facebook and email. WeChat and Endemol Shine Africa are offering users the TurnUp Music service and it is aimed at heavily promoting local artists.
Posted inMarketing
Campaigns: Coca Cola and WeChat launch Musicons – Sandbox 111
Messaging app WeChat – owned by Tencent, one of China’s biggest Internet companies – is part of Coca-Cola’s latest music-centric campaign. Lyrics are featured on Coke bottles in China accompanied with a QR code that fans can share via WeChat.
Posted inNews
Inside QQ Music – the “Spotify of China”
Mashable has a brief, but no less fascinating, piece on QQ Music, the Chinese streaming music service that now claims, while other services in the West continue to rack up debts, to be profitable.
Posted inData, News
WeChat: ‘A portal, platform and even a mobile operating system’
If you’re interested in the evolution of messaging apps into platforms for media, we recommend a reading of a new blog post by Connie Chan, partner at VC firm Andreessen […]