WeChat users can now add songs to the videos they post
Chinese messaging app WeChat has a new feature that allows people to add songs to the videos they are sharing with friends. The feature is drawing these background tracks from QQ Music, one of the streaming services operated...
May 9, 2019
Tencent Xiaowei virtual-assistant will link to QQ Music
Just as Apple gets set to launch its HomePod (Siri voice-assistant included) in China, so local tech giant Tencent is preparing to launch a new smart-assistant of its own. It’s called Xiaowei, and according to Bloomberg...
January 14, 2019
WeChat gets ‘Mini Programs’ to challenge apps
Chinese messaging app WeChat has 768 million active users according to its most recent public figure. Now it’s launching a challenge (of sorts) to Apple and Google’s app stores with a new feature called ‘Mini Program’. The...
January 10, 2017
WeChat offers TurnUp Music in South Africa
A messaging app offering music is not exactly new – as users of Line in Asia will know – but it is certainly one way to net that elusive younger audience who are abandoning old media and ’traditional’ digital platforms/channels...
August 18, 2016
Campaigns: Coca Cola and WeChat launch Musicons – Sandbox 111
Messaging app WeChat – owned by Tencent, one of China’s biggest Internet companies – is part of Coca-Cola’s latest music-centric campaign. Lyrics are featured on Coke bottles in China accompanied with a QR code that...
August 17, 2016
Inside QQ Music – the “Spotify of China”
Mashable has a brief, but no less fascinating, piece on QQ Music, the Chinese streaming music service that now claims, while other services in the West continue to rack up debts, to be profitable.
August 1, 2016
WeChat: ‘A portal, platform and even a mobile operating system’
If you’re interested in the evolution of messaging apps into platforms for media, we recommend a reading of a new blog post by Connie Chan, partner at VC firm Andreessen Horowitz about WeChat (aka Weixin). “While seemingly...
August 12, 2015
BuzzFeed adopts messaging app Viber’s ‘public chat’ feature
Everyone and their brand-owning or media-publishing aunt is trying to get into messaging apps in 2015, as the likes of Snapchat, Tango, Viber, Line and Kakao continue their mutation into media platforms. The latest example...
January 30, 2015
Viber and WeChat get new media-focused features
There are three main future paths that messaging apps are wandering down at the moment: doubling down on communications with features like voice calls and encryption; getting into mobile payments; and adding more media, like...
November 21, 2014
Messaging app WeChat now has 438m monthly active users
Chinese messaging app WeChat is hot on the heels of Facebook-owned WhatsApp, with its parent company – internet giant Tencent – revealing yesterday that WeChat now has 438m monthly active users. That’s up from 396m...
August 19, 2014
Sandbox 111 – Album pre-releases
Lead: A decade ago album previews were seen as piracy catnip and commercial suicide, but now some form of pre-release stream is the norm in marketing. Media partners, brand sponsors and even hosting the stream yourself are...
June 18, 2014
Coca-Cola launches ‘musicons’ WeChat lyrics campaign in China
We’ve been trying to write more about the role music can play in the massive messaging apps taking various parts of the world by storm. The latest example is a campaign not from an artist, but from a big brand – Coca-Cola...
June 10, 2014