Sandbox Issue 252: Music’s extended stay in Fortnite
Lead: Last year there was a lot of excitement when Marshmello hosted a live set within Fortnite, but this year a run of shows by Travis Scott moved everything up several gears. This was aided in no small part by Fortnite...
May 14, 2020
Weezer get a Fortnite island where their new album is streaming
If you’d asked us who the next music artist would be to work with Fortnite after Marshmello’s recent in-game concert, it’s fair to say Weezer wouldn’t have been our obvious choice. Yet Weezer it is: the band have...
March 1, 2019
Sandbox 106 – Rise of the MCNs
Lead: If everyone has content on YouTube, how do you stand out? MCNs claim they have the answer to boosting views and driving a sharp uptick in revenue. Are they earning their keep with their immense expertise? Or are they...
April 9, 2014
Weezer take to Vyclone
Indie rock band Weezer are using social video platform Vyclone in their latest bout of marketing.
April 7, 2014
Yahoo launches Guitar Hero webcasting promotion
Yahoo has debuted a new feature on its Yahoo Music site: Guitar Hero 5 Fridays.
September 30, 2009
And in more Dave Matthews news, he gets an iPhone game
Dave Matthews has followed in the footsteps (or thumb-taps) of Nine Inch Nails, Weezer and Coldplay by teaming up with iPhone developer Tapulous for a branded game.
May 22, 2009
Weezer unveils record-breaking promo video
Dedication's what you need, if like Weezer you want to have your video full of record breakers. Cue trumpet. (note for non-Brits thinking we're talking nonsense, click here).Yes, Weezer are at it again, the 'it'...
October 8, 2008
Activision will triple Guitar Hero releases, fueling music sales
Activision has revealed plans to triple the amount of Guitar Hero titles (and associated content) it produces by 2010, the company indicated at a corporate event this week. Universal Music president and COO Zach Horowitz...
September 17, 2008