Facebook published its latest financial results yesterday, posting strong numbers across the board. But the most interesting number was more anecdotal…
Tag: Whatsapp
Posted inNews
Label Sahel Sounds uses WhatsApp to source music from Africa
US independent label Sahel Sounds is releasing a series of compilations of music from African artists, called ‘Music from Saharan WhatsApp’. The title is the clue to the digital twist: […]
Posted inNews
Facebook, Instagram and WhatsApp under intense scrutiny in Ireland
This time last year, the EU’s new data protection regulations came into effect and the BBC is reporting that the Irish government has been the most rigorous EU Member State to avail […]
Posted inNews
Facebook tipped to integrate WhatsApp, Instagram and Messenger
Why DID Instagram’s co-founders and the remaining co-founder of WhatsApp leave Facebook in 2018? More fuel for the gossip was provided by a New York Times report this weekend reporting […]
Posted inNews
WhatsApp co-founder joins the fray over Facebook culture
This week’s news that Instagram’s two co-founders are leaving the company sparked several reports on the tensions between them and parent company Facebook. Now the co-founder of another prominent Facebook […]
Posted inNews
WhatsApp adds new broadcast-only mode for groups
Messaging app WhatsApp was designed for peer-to-peer(s) communication rather than for marketing, so it’s always been a slightly awkward tool for the latter use.
Labels and managers have run WhatsApp mailing lists, which can be useful, but using the app’s ‘Groups’ feature has been trickier given the ability of any member of a group to post – and potentially clutter the conversation.
Now there’s an option to avoid that. “Today, we’re launching a new group setting where only admins are able to send messages to a group,” announced WhatsApp yesterday.
Posted inNews
Facebook signs licensing deal with processing-hub ICE
The music agreements keep coming for Facebook, which now has a deal with online licensing and processing hub ICE – the joint venture between European collecting societies PRS for Music, STIM and GEMA.
“The licence covers Facebook, Instagram, Oculus and Messenger and provides online music licensing for over 290,000 rightsholders, across 160 territories,” explained ICE in its announcement of the deal.
Can you spot what’s missing from that last sentence? Facebook’s WhatsApp wasn’t included, and that’s not a mistake.
Posted inMarketing, Sandbox
Sandbox Issue 180 – WhatsApp Doc?
Lead: WhatsApp has 1.2bn monthly users. Amazing. But the music industry is barely using it as a marketing platform. Not amazing. So why not? There are (still) pragmatic issues such as as a cap on the number of users in a group and no way of automating messages; but there are equally huge opportunities. We […]
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Posted inSandbox
Sandbox Issue 180: WhatsApp Doc? Marketing with Messaging Apps
Lead: WhatsApp has 1.2bn monthly users. Amazing. But the music industry is barely using it as a marketing platform. Not amazing. So why not? There are (still) pragmatic issues such as as a cap on the number of users in a group and no way of automating messages; but there are equally huge opportunities. We speak […]
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Posted inNews
There are 149m messaging-app users in western Europe
Research firm eMarketer has published its latest analysis of the mobile messaging market, claiming that in 2016, messaging apps will be used by 149 million people in western Europe. It […]
Posted inData, News
With 1.7bn users Facebook aims for ‘video first’ future
The year-on-year growth of Facebook continues to impress, across pretty much every metric.
The social network’s stock was up 6% last night – it’s now valued at more than $376bn – in the wake of strong quarterly financial results. Facebook’s revenues rose 59% year-on-year to $6.44bn; its net income grew by 186% to $2.06bn; and its monthly active users grew by 15% to 1.71bn.
All of this was ahead of analysts’ forecasts (hence the share-price jump) as Facebook continued to capitalise on its mobile presence. The social network ended Q2 with 1.03bn mobile daily active users, while mobile ads accounted for 84% of its $6.24bn advertising revenues that quarter.
Posted inNews
2016 tipped to be the year of ‘conversational commerce’
Music Ally has been reporting on the rise of messaging apps – and the potential for music – for some time.
The latest evidence comes in an opinion post by Uber’s Chris Messina, which claims that “2016 will be the year of conversational commerce”.
He cites research showing that the top four messaging apps now have more active users than the top four social networks, as well as WhatsApp’s plans to go entirely free for users, but work more with businesses.