Tag: years and years
Years & Years & TikTok: capitalising on a viral hit
British band Years & Years swiftly set up a TikTok account at the end of last week – in a large part because their cover of 2003’s ‘Breathe’ (by Sean Paul ft. Blu Cantrell) from six years ago was having a viral...
March 17, 2020
Years & Years get their own ‘cryptocurrency’ for fans
No, British band Years & Years aren’t minting their own cryptocurrency or trying to make millions from an initial coin offering (ICO). But the latest plank in the marketing campaign for their new album ‘Palo Santo’...
May 22, 2018
Palo Santo Messenger bot kicks off Years & Years album campaign
What is Palo Santo? It’s a fictional city where androids and humans live side-by-side, of course. But don’t worry if you didn’t know that: this is only just being revealed, bit-by-bit, to fans of British band Years...
March 6, 2018