Tag: years & years
Sandbox Issue 221: Fake Views. Lies, damned lies and music statistics
Lead: Smoke and mirrors have always been part of music, but when it comes to data, truth is starting to play second fiddle to hype. The nefarious and ruthless are finding ways to “massage” social media and streaming numbers...
February 7, 2019
Sandbox Issue 208: Making Micro Waves
Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across...
July 11, 2018
Years & Years preview new album with Facebook Camera effects
The latest element in artist Years & Years’ campaign for their new album ‘Palo Santo’ is a set of augmented-reality ‘effects’ for Facebook’s Camera feature. Fans using the camera to record video selfies can...
July 4, 2018
Sandbox Issue 205: Merchandising and Swift Sales
Lead: In part two of our online and social media merchandise special, we go beyond Instagram to look at the wide variety of tools and platforms opening up here, how to best deploy them and where they can be used to make artist/fan...
May 30, 2018
Sandbox Issue 199: Carry on Bandcamping
This week’s lead feature looks at Bandcamp, the platform that paid out $70m to independent artists and labels in 2017. We’ve talked to the company and some labels doing well on it, to get practical tips for making the...
March 7, 2018
BBC reveals Sound of 2017 emerging artists longlist
After Thanksgiving Thursday and Black Friday, welcome to Everyone Moan About The BBC’s Music Tips For The Next Year Monday! The BBC’s Sound Of… list is one of the most respected in the UK, so expect plenty of press...
November 28, 2016
Brand Aid Part 2 – Sandbox 160
In part two of sandbox’s investigation into bands, brands and digital marketing, we look at the role that labels can play in securing the right partnership deals, as well as looking at some of the best and worst brand marriages.
August 9, 2016
Years & Years :: digital marketing case study
Alongside all the other cool elements of this campaign, the interactive TV ad was genuinely daring and innovative. Credit also to the Polydor team for playing with newer platforms like Snapchat to reach the right demographics.
February 5, 2016
Sandbox 146 – Waxing Lyrical
Lead: outside of sheet music, lyrics were once often dismissed as being of peripheral interest. Now they are being put front and centre of marketing campaigns. We look at the acts who have been embracing this most and assessing...
December 2, 2015
Years & Years release Google DeepDream-powered music video
Have you heard of Google’s DeepDream tool yet? It’s a showcase for the company’s artificial neural networks technology, which uses image recognition and feedback loop to turn photos found online into trippy modified...
November 18, 2015