Tag: yougov

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YouGov study claims fewer Brits are pirating music

Market-research firm YouGov has put out some new figures on online piracy in the UK, claiming that there is good news for the music industry. “The number of Britons that are illegally downloading music is decreasing…...
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New study breaks down UK subscription economy (music included)

A new report compiled by market-research firm YouGov for e-commerce firm Zuora aims to quantify the market for subscription services in the UK, including music. The report claims that 78% of Brits pay for at least one...
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The truth about Spotify and Taylor Swift’s cat-and-dog battle

We think we might have got to the bottom of Spotify’s dispute with Taylor Swift, and it’s not about per-stream payouts or transparency in digital music. It’s about pets. We’ve been using a tool launched by market...
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Filesharing study finds financial motivations for British children

A survey of children and young adults in the UK has turned up some new – if not that surprising – views on filesharing and online piracy. YouGov talked to 1,907 16-24 year-olds and 614 8-15 year-olds for its study, finding...
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Google Glass appeal rated as wearable incubator appears

The early adopters of the Google Glass augmented eyewear are swanning around the globe showing off their new specs, but how popular will these things be?
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Streaming hits saturation point in the UK

That’s the claim of YouGov research – based on responses from just 3,600 consumers, so hold that in the back of your mind as we go through the key numbers and consider if broader findings can be arrived at.
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Danish survey: Pirates would ‘prefer to stay within the law’

YouGov has published the results of a survey of 2,000 Danish people about piracy and digital content. Focusing on TV shows and films rather than music, it found that 30% of 15-29 year-olds were illegally downloading in 2011,...
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Danish survey: Pirates would ‘prefer to stay within the law’

YouGov has published the results of a survey of 2,000 Danish people about piracy and digital content. Focusing on TV shows and films rather than music, it found that 30% of 15-29 year-olds were illegally downloading in 2011,...
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YouGov study explains how Imogen Heap’s fans discovered her

We missed this story a couple of weeks ago, but it's interesting so worth revisiting. Music artist Imogen Heap worked with polling firm YouGov to ask fans who they were and how they discovered her.