Tag: youtube music

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Applications for 2020 Accelerator Programme for music managers now open

Applications for year two of Accelerator have opened – the education initiative set up by the MMF and YouTube Music to help the next generation of music managers develop the skills and contacts they need to get ahead. The...
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YouTube Music app to be pre-installed on new Android devices

The transition continues from Google Play Music to YouTube Music. Google has announced that the latter app will now be pre-installed on all devices running the latest versions of its Android operating system. That’s Android...
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YouTube excludes paid-ad views from its music charts and 24-hour records

YouTube is making a change to the way it calculates its YouTube Music charts, and its '24-hour debut' records. From now on, paid advertising views will not count towards either. The change follows a recent controversy...
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Spotify and YouTube Music top latest music-apps downloads chart

App-analytics firm SensorTower has been casting its eye over the music world again: publishing its estimates for the most-downloaded music apps globally in July. Its stats come from analysis of Apple and Google’s app...
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YouTube and Amazon push for US students’ music subscriptions

The summer holidays are just a couple of weeks in here in the UK where Music Ally is written from, so seeing ‘back to school’ headlines from the US already is a strange experience. Part of that, though, is the upcoming...
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App-analytics reports offer latest insights into YouTube

For any digital platform that’s careful about the numbers it makes available for public consumption, there’s a squadron of third-party research firms aiming to fill the gap with their own calculations and estimates. Today...
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YouTube Music adds feature to switch between audio and video

YouTube’s latest improvement to its YouTube Music app focuses on the boundary between audio and video. Since launch, people have been able to choose to listen to audio-only versions of songs in YouTube Music, or watch their...
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YouTube promises users more control over recommendations

Recommendations, particularly those of the ‘Up Next’ variety, have been very important to the way all kinds of people perceive YouTube. In the music community, for example, the way its recommendations drive music-video...
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Katy Perry debuts new track on YouTube Music + Q&A

‘Never Really Over’ is, we can only presume, the first track from Katy Perry’s upcoming album – her first album since Witness in 2017. YouTube Music got the first play of it yesterday (well, at the turn of midnight...
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YouTube’s subscription strategy is now ‘music first’

A Q&A with YouTube’s chief product officer Neal Mohan by tech site Vox understandably focuses first on issues like extremism and child-exploitation. But music crops up as a topic too, within a discussion about YouTube...
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Report 423: YouTube’s India opportunity

India is the second largest country in the world by population. It is also YouTube’s fastest-growing market where the platform is accessed by 20% of the population. YouTube is not just a way for Western acts to break in...
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YouTube unveils ‘Bumper Machine’ tool to create six-second ads

YouTube has launched a couple of new ways to advertise on its platform, which may be of use for artists or smaller labels who are lacking the time and resources for creating and editing video ads. One of them is called Bumper...