Tag: youtube music
YouTube Music adds feature to switch between audio and video
YouTube’s latest improvement to its YouTube Music app focuses on the boundary between audio and video. Since launch, people have been able to choose to listen to audio-only versions of songs in YouTube Music, or watch their...
July 19, 2019
YouTube promises users more control over recommendations
Recommendations, particularly those of the ‘Up Next’ variety, have been very important to the way all kinds of people perceive YouTube. In the music community, for example, the way its recommendations drive music-video...
June 27, 2019
Katy Perry debuts new track on YouTube Music + Q&A
‘Never Really Over’ is, we can only presume, the first track from Katy Perry’s upcoming album – her first album since Witness in 2017. YouTube Music got the first play of it yesterday (well, at the turn of midnight...
May 31, 2019
YouTube’s subscription strategy is now ‘music first’
A Q&A with YouTube’s chief product officer Neal Mohan by tech site Vox understandably focuses first on issues like extremism and child-exploitation. But music crops up as a topic too, within a discussion about YouTube...
May 24, 2019
Report 423: YouTube’s India opportunity
India is the second largest country in the world by population. It is also YouTube’s fastest-growing market where the platform is accessed by 20% of the population. YouTube is not just a way for Western acts to break in...
May 23, 2019
YouTube unveils ‘Bumper Machine’ tool to create six-second ads
YouTube has launched a couple of new ways to advertise on its platform, which may be of use for artists or smaller labels who are lacking the time and resources for creating and editing video ads. One of them is called Bumper...
May 16, 2019
Report claims Google has 15m paying music subscribers
Google hasn’t revealed how many paying subscribers its YouTube Music subscription service has, and it’s been a long time since we saw any numbers for its existing Google Play Music. Now Bloomberg has tried to plug that...
May 9, 2019
YouTube Music app has been downloaded 15m times in India
Google’s parent company Alphabet announced its quarterly financial results yesterday, and they included an update on how the YouTube Music app is doing in India, where it recently launched. “Since launch, the YouTube...
April 30, 2019
YouTube Music launches free, ad-supported tier for Google Home speakers
Reports earlier this week that Amazon was preparing to launch a free music-streaming tier for its Echo smart speakers sparked a drop in Spotify’s share price. So what effect will today’s news that YouTube Music is launching...
April 18, 2019
YouTube Music hits 3m downloads in one week in India
The top bosses at YouTube, including CEO Susan Wojcicki and global head of music Lyor Cohen, are in India to mark the launch of YouTube Music there, announcing the app has been downloaded 3m times in its first week. (In comparison,...
April 9, 2019
Google steps up artist migration from Google Play Music
It’s no secret that streaming service Google Play Music will be shutting down, as its parent company concentrates its energy on YouTube Music. The process of phasing out the older service is stepping up, with the closure...
April 4, 2019