Tag: youtube music

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YouTube Music now has more than 50m paid subscribers

It has been a while since YouTube announced how many premium subscribers it had: 30 million in October 2020. Now there's an update...
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YouTube Music launches ‘Artist on the Rise’ in new countries

Hotly-tipped artist Zoe Wees has been named this morning as YouTube's latest 'Artist on the Rise' as part of its program focusing on emerging stars.  However, the news around that is that the scheme is expanding to new countries:...
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YouTube Music, Spotify and Deezer make new smartwatch moves

We don’t write that much about music streaming and smartwatches because it feels like a bit of a niche. It’s nice to be able to control or play music from your wrist, but not groundbreaking. Even so, we’re seeing a...
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CD Baby’s YouTube Music revenues more than doubled in 2020

Distributor CD Baby says that it collected more than $125m of streaming revenues for its artists in 2020, which was 13.9% year-on-year growth. As in 2019, Spotify accounted for the biggest share of those revenues: 40% in...
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YouTube Music to improve discovery of user-created playlists

YouTube’s chief product officer Neal Mohan has been blogging about some of the platform’s plans for 2021, including music. Mohan promised “more personalised mixes” based on activities and moods, as...
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YouTube now has more than 2bn monthly music users

In mid-2018, YouTube said that more than one billion people visited it every month to consume music. Two and a half years later, that total has doubled to more than two billion. The new milestone has been announced this...
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YouTube Music doubles down on personalisation features

We reported in September on YouTube Music testing some personalised 'My Mix' playlists, which followed Spotify's 'Daily Mix' template in offering people a suite of playlists based on different genres or clusters of their...
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YouTube now has 30m music and premium subscribers globally

YouTube’s parent company Alphabet reported another big quarter yesterday. Despite the Covid-19 pandemic’s impact on the advertising market, Alphabet’s Q3 revenues were up by 14% year-on-year to $46.17bn,...
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YouTube Music’s next online festival is the #FoundryFest

YouTube Music's #SOSFest last weekend has so far raised more than $1.8m to support NIVA's campaign to support independent music venues in the US. The company is already planning its next online festival though: it's called...
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YouTube Music tests Spotify Daily Mix-style ‘My Mix’ playlists

Spotify launched its Daily Mix playlists in 2016 as a collection of personalised playlists based on different 'clusters' of a listener's musical tastes. Now it looks like YouTube Music is launching a similar feature. Tech...
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Japanese artist Reol made $130k from a YouTube livestream

Can you make money from livestreamed music performances on YouTube? Japanese artist Reol certainly did: to the tune of $130k. YouTube's director of Black music and culture Tuma Basa revealed the figure in his appearance...
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Applications are open for the MMF’s next manager accelerator

The Music Managers Forum (MMF) is teaming up with YouTube Music once again for its Accelerator Programme for Music Managers in the UK. Applications open today for the scheme's 2021 cohort, which will be its third year....