Tag: youtube music

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YouTube Music adds feature to switch between audio and video

YouTube’s latest improvement to its YouTube Music app focuses on the boundary between audio and video. Since launch, people have been able to choose to listen to audio-only versions of songs in YouTube Music, or watch their...
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YouTube promises users more control over recommendations

Recommendations, particularly those of the ‘Up Next’ variety, have been very important to the way all kinds of people perceive YouTube. In the music community, for example, the way its recommendations drive music-video...
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Katy Perry debuts new track on YouTube Music + Q&A

‘Never Really Over’ is, we can only presume, the first track from Katy Perry’s upcoming album – her first album since Witness in 2017. YouTube Music got the first play of it yesterday (well, at the turn of midnight...
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YouTube’s subscription strategy is now ‘music first’

A Q&A with YouTube’s chief product officer Neal Mohan by tech site Vox understandably focuses first on issues like extremism and child-exploitation. But music crops up as a topic too, within a discussion about YouTube...
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Report 423: YouTube’s India opportunity

India is the second largest country in the world by population. It is also YouTube’s fastest-growing market where the platform is accessed by 20% of the population. YouTube is not just a way for Western acts to break in...
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YouTube unveils ‘Bumper Machine’ tool to create six-second ads

YouTube has launched a couple of new ways to advertise on its platform, which may be of use for artists or smaller labels who are lacking the time and resources for creating and editing video ads. One of them is called Bumper...
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Report claims Google has 15m paying music subscribers

Google hasn’t revealed how many paying subscribers its YouTube Music subscription service has, and it’s been a long time since we saw any numbers for its existing Google Play Music. Now Bloomberg has tried to plug that...
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YouTube Music app has been downloaded 15m times in India

Google’s parent company Alphabet announced its quarterly financial results yesterday, and they included an update on how the YouTube Music app is doing in India, where it recently launched. “Since launch, the YouTube...
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YouTube Music launches free, ad-supported tier for Google Home speakers

Reports earlier this week that Amazon was preparing to launch a free music-streaming tier for its Echo smart speakers sparked a drop in Spotify’s share price. So what effect will today’s news that YouTube Music is launching...
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YouTube Music hits 3m downloads in one week in India

The top bosses at YouTube, including CEO Susan Wojcicki and global head of music Lyor Cohen, are in India to mark the launch of YouTube Music there, announcing the app has been downloaded 3m times in its first week. (In comparison,...
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Google steps up artist migration from Google Play Music

It’s no secret that streaming service Google Play Music will be shutting down, as its parent company concentrates its energy on YouTube Music. The process of phasing out the older service is stepping up, with the closure...
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Nigerian artist Burna Boy gets a YouTube Artist Spotlight

Afrobeats artist Burna Boy is the latest musician to get a ‘YouTube Artist Spotlight Story’ produced by Google’s video service. He’s the first Nigerian artist to be chosen as an ‘artist on the rise’ by YouTube...