Tag: youtube premiere
Sandbox Issue 268: YouTube Premiere Playbook
Lead: YouTube Premiere Playbook – Youtube offers dizzying depth of content (500 hours of video uploaded each minute) and breadth of fan access (over half of music fans regularly watch music videos on the platform). It...
February 1, 2021
BTS YouTube premiere broke records with 1.54m concurrent viewers
Earlier this week, we reported on a strong start for K-Pop stars BTS’ latest music video, ‘Kinetic Manifesto Film: Come Prima’, on YouTube. The video was the fifth biggest 24-hour debut in YouTube history, but it turns...
February 28, 2020
Nick Cave uses YouTube Premieres to debut entire album
What were you doing last night? Music Ally was listening to the premiere of Nick Cave & The Bad Seeds’ new album ‘Ghosteen’ with more than 19,300 other people… on YouTube. The band made use of YouTube’s ‘Premieres’...
October 4, 2019
Taylor Swift ‘Me!’ video did 65.2m views in its first 24 hours
Her fans made a sterling effort, but Taylor Swift’s new video didn’t quite knock BTS off their perch holding YouTube’s record for a video’s most views in its first 24 hours. Their ‘Boy With Luv’ generated 74.6m...
April 29, 2019
YouTube premiere sees new Taylor Swift video zoom to 19m views
Remember that Taylor Swift countdown clock? It turns out it was counting down to the release of her new single: ‘Me!’, which features Brendon Urie of Panic! At The Disco. It’s all over the new-music-Friday playlists...
April 26, 2019