Tag: youtube premiere

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Sandbox Issue 268: YouTube Premiere Playbook

Lead: YouTube Premiere Playbook – Youtube offers dizzying depth of content (500 hours of video uploaded each minute) and breadth of fan access (over half of music fans regularly watch music videos on the platform). It...
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BTS YouTube premiere broke records with 1.54m concurrent viewers

Earlier this week, we reported on a strong start for K-Pop stars BTS’ latest music video, ‘Kinetic Manifesto Film: Come Prima’, on YouTube. The video was the fifth biggest 24-hour debut in YouTube history, but it turns...
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Nick Cave uses YouTube Premieres to debut entire album

What were you doing last night? Music Ally was listening to the premiere of Nick Cave & The Bad Seeds’ new album ‘Ghosteen’ with more than 19,300 other people… on YouTube. The band made use of YouTube’s ‘Premieres’...
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Taylor Swift ‘Me!’ video did 65.2m views in its first 24 hours

Her fans made a sterling effort, but Taylor Swift’s new video didn’t quite knock BTS off their perch holding YouTube’s record for a video’s most views in its first 24 hours. Their ‘Boy With Luv’ generated 74.6m...
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YouTube premiere sees new Taylor Swift video zoom to 19m views

Remember that Taylor Swift countdown clock? It turns out it was counting down to the release of her new single: ‘Me!’, which features Brendon Urie of Panic! At The Disco. It’s all over the new-music-Friday playlists...