Tag: youtube

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Google AdWords promotion was key to Badshah YouTube success

On Friday, we reported on Indian artist Badshah’s success with his new music video ‘Paagal’, and Sony Music India’s claim that it had broken BTS’ YouTube 24-hour-debut record with 75m views in its first day on the...
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YouTube adds Super Stickers and channel-membership tiers

YouTube has announced its latest new features to help creators make money, in a keynote speech at the VidCon conference by its chief product officer Neal Mohan. One of those features is ‘Super Stickers’ – animated stickers...
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YouTube may be blocking stream-ripping sites from ripping vids

Up to this point, much of the music industry’s action against ‘stream-ripping’ websites has been taken by industry bodies taking those sites to court and getting them shut down. Now it seems the main site from which...
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Gaana adds ‘smart downloads’ feature for its subscribers

Indian music-streaming service Gaana has a new feature called ‘smart downloads’, which is in similar territory to something that YouTube Music recently announced. Gaana’s version will automatically download a listener’s...
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Lickd says Ed Sheeran is most-longed-for licence for YouTubers

Ed Sheeran is big on YouTube: as Music Ally recently reported, his channel has just passed the milestone of 40 million subscribers, while it’s now also past the 17bn views mark. However, Sheeran is also the top artist cited...
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YouTube adds new requirement for manual Content ID claims

YouTube’s Content ID copyright-protection system has long been a target of criticism not from music rightsholders, but from ‘creators’ on the platform. Now YouTube is making a change that it hopes will tackle the issues...
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New YouTube milestones for Ed Sheeran and Shawn Mendes

Ed Sheeran and Shawn Mendes are no stranger to big digital numbers. Their latest achievements come from YouTube. Sheeran’s official artist channel has just reached 40 million subscribers, which YouTube says makes him only...
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Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing

Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
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YouTube promises users more control over recommendations

Recommendations, particularly those of the ‘Up Next’ variety, have been very important to the way all kinds of people perceive YouTube. In the music community, for example, the way its recommendations drive music-video...
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Chartmetric explores the ‘trigger cities’ of south-east Asia

Earlier this year we wrote about music-analytics firm Chartmetrics’ theory of ‘trigger cities’ capable of propelling tracks to become global hits. Now the company has published a second in its series of blog posts focusing...
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A-Ha launch fan contest ahead of a big YouTube milestone

Here’s a poser for you: when will 1980s stars A-Ha’s music video for ‘Take On Me’ reach one billion views on YouTube? It’s not an idle question on our part: the famous video is not far off that milestone, having notched...
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Universal Music works with YouTube to remaster old music videos

Universal Music Group is following in the Spice Girls’ footsteps – not a sentence we ever expected to write in a Music Ally story – by remastering some classic videos for YouTube viewers in 2019. The Spice Girls, if...