Tag: youtube

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YouTube Kids may be the top video streaming app of 2020 so far

Apptopia is one of a cluster of app analytics firms (see also: App Annie, Sensor Tower) mining the app stores for data on the size and growth of the apps market. Its latest report is co-published with a customer engagement...
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L Devine’s digital ‘URL Tour’ helped her sell out of merch

One of the most inventive approaches to livestreaming so far this year came from British artist L Devine, who went on an online-only ‘URL Tour’ when a planned physical tour was cancelled due to the coronavirus pandemic. Instead...
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Sandbox Issue 249: What music can learn from YouTube’s biggest channels

Lead: Music is critical to YouTube while the music industry (beyond the politics of the value gap debate) is hugely reliant on the platform. But so too are other content types. We look at the biggest channels on YouTube generally...
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What music can learn from YouTube’s biggest channels

The latest edition of Sandbox went out to subscribers last night and the cover feature runs through the biggest YouTube channels outside of music (although we do add in T-Series for good measure) to look at what they do,...
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TikTok signs short-term licences as YouTube preps a rival

It’s time to start avoiding casual ‘TikTok doesn’t have music licences’ references: it does, albeit limited in duration. Billboard reported yesterday that the social app has signed “short-term” deals with all...
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YouTube’s Stay Home #WithMe hub gathers music livestreams

YouTube’s latest initiative to encourage people to self-isolate during the coronavirus pandemic’s current phase is a hub called StayHome #WithMe that gathers videos that it thinks will keep people entertained,...
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Music Ally Startup Files: Pex sees big music potential in UGC

For the last few years, LA-based startup Pex has been quietly scanning, fingerprinting and indexing every single piece of audio and video uploaded to open, public-facing platforms. It has accrued a whopping database of 20...
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Sandbox Issue 248: PERSONALISATION. Music marketing makes it all about YOU

Lead: Personalisation is a powerful way to stand out in a noisy marketplace and to make fans feel involved with things. It all, however, has to be handled with care as one person’s “tailored messaging” is another person’s...
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Melanie Martinez got 100m+ YouTube views for her K-12 project

Melanie Martinez is the latest musician to get the YouTube Artist Spotlight Story treatment: a 13-minute mini-documentary about her “artistic journey and the many hats she wears as a creative”. We were tickled by the...
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YouTube app switches Trending tab to Explore – music included

YouTube is officially changing the name of the ‘Trending’ tab in its mobile app to ‘Explore’, with changes to the videos that people will find under that tab too. “With Explore, you not only have access to Trending...
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LDH Japan responds to Coronavirus with YouTube concert videos

Japanese music company LDH Japan is putting some full-length concerts on YouTube by its artists, as a way of making up for the cancellation of upcoming concerts due to the novel Coronavirus (COVID-19) outbreak. Those artists...
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YouTube launches a birthday-themed music covers series

Sure, Lewis Capaldi makes nice ballads, but haven’t you always wanted to hear him covering a proper psychedelic dance-music banger? Don’t answer that, because he’s done it anyway. Capaldi is the first artist to take...