YouTube’s latest tipping feature focuses on individual videos
YouTube viewers already have three ways to support their favourite creators by paying: Super Chat, Super Stickers, and channel subscriptions. Now there’s a fourth, Super Thanks, and unlike the first two above, it isn’t...
July 21, 2021
YouTube Shorts gets a BTS #PermissiontoDance challenge
Hashtag challenges and dance contests have become such an important part of TikTok that rival apps (and bigger digital services getting into short-video) couldn’t help but adopt them too. YouTube Shorts is no different,...
July 20, 2021
YouTube adds clips, polls and subscriber-only chat features
YouTube is adding some useful new features for people livestreaming on its service, although it’s fair to say they’re catching up with Twitch to some extent. The three new features are clips, polls and subscribers-only...
July 15, 2021
Behind The Campaign: Vacations
In summer 2020, Australian band Vacations saw their 2016 track ‘Young’ suddenly go viral on TikTok after fans of TV drama Skins cut footage of the show to the song. Arielle Rubin (marketing manager), Cian Walsh (analytics...
July 14, 2021
Report claims YouTube Music is fastest growing music DSP
Midia Research has published its latest estimates for the size of the global music streaming subscriptions market, with figures from the end of the first quarter of this year. No surprises who's leading: the company estimates...
July 12, 2021
Riot Games launches ‘streamer-friendly’ lo-fi beats album
Gamers streaming footage on platforms like Twitch have been caught in the middle of copyright arguments, frequently seeing their archived videos muted or taken down if they included commercial music. But there’s a long...
July 5, 2021
Behind The Campaign: Valley
After posting a demo of their track ‘Like 1999’ on TikTok, Canadian indie pop group Valley saw it quickly go viral and they raced to get a final version out into the market. The team from Universal Music Canada explain...
June 30, 2021
Beats marketplace Airbit hails rise in YouTube collections
Airbit is part of the burgeoning sector of beats marketplaces, where producers can sell their beats and aspiring musicians can buy them. The company has been talking about the revenues it’s collecting on behalf of its...
June 30, 2021
YouTube Music launches ‘Artist on the Rise’ in new countries
Hotly-tipped artist Zoe Wees has been named this morning as YouTube's latest 'Artist on the Rise' as part of its program focusing on emerging stars. However, the news around that is that the scheme is expanding to new countries:...
June 29, 2021
Easy Life to play Fortnite in virtual version of The O2 Arena
Epic Games is preparing the next high-profile music event to take place within Fortnite. This time it’s not just putting on a concert: it’s recreating an entire music venue. London’s O2 Arena to be specific,...
June 24, 2021
Olivia Rodrigo set for ‘Sour Prom’ concert stream on YouTube
YouTube is pushing out the boat for one of 2021’s biggest emerging stars, Olivia Rodrigo, with an upcoming concert stream. Billed as ‘Sour Prom’, the concert will be streamed on Rodrigo’s YouTube...
June 24, 2021