BBTV says its music video content gets 391m monthly viewers
BBTV is one of the companies that works with music artists and channels to boost their YouTube performance: clients include mtheory (Major Lazer included); Future Classic (Flume included) and 21 Savage. Now the company has...
January 20, 2021
Uppbeat is the latest startup licensing music to YouTubers
British startup Uppbeat is the latest company promising to help YouTubers use music without fear of copyright strikes. It is launching with a catalogue of more than 900 tracks from artists, producers and composers, with...
January 19, 2021
21 artists chosen for #YouTubeBlack Voices grant program
In June 2020, YouTube announced plans for a $100m fund “dedicated to amplifying and developing the voices of Black creators and artists and their stories”. Since renamed the #YouTubeBlack Voices Fund, this...
January 12, 2021
YouTube lowers bar for its channel memberships feature
YouTube’s creator-level subscriptions are called channel memberships, where fans can pay a monthly fee to access exclusive videos and streams as well as chat features for their favourite channels. Until now, you have...
December 17, 2020
YouTube, SoundCloud and Pandora launch year-end reviews
You’re not fed up with streaming services’ end-of-year charts and reviews yet? Good, because three more dropped in the last 24 hours. YouTube’s is more focused on trends such as livestreaming (including...
December 10, 2020
Games videos watched for 100bn+ hours on YouTube in 2020
We know how popular music is on YouTube, including the service’s recent announcement that it has more than two billion monthly music users. But gaming is also hugely popular on YouTube, and the company has just revealed...
December 9, 2020
YouTube gets new premiere features and Blackpink concert
YouTube premieres have been playing an increasingly prominent role in artists’ and labels’ music video strategies this year, and now YouTube is hoping to supercharge that trend with some new features. ‘Live...
December 3, 2020
YouTube created an ‘Infinite Bad Guy’ Billie Eilish remix
It’s taken a few years, but at last ‘Infinite Gangnam Style‘ has some decent competition in the ‘how long can you listen to an endlessly-adapting version of a pop hit before it drives you mad?’...
November 24, 2020
YouTube now has more than 2bn monthly music users
In mid-2018, YouTube said that more than one billion people visited it every month to consume music. Two and a half years later, that total has doubled to more than two billion. The new milestone has been announced this...
November 17, 2020
GitHub reinstates YouTube-DL project after RIAA takedown
GitHub is one of the most popular sites for developers in the world, hosting open source code and helping people manage their projects. It's also on a collision course with music rightsholders in the US, over a takedown...
November 17, 2020
YouTube Music doubles down on personalisation features
We reported in September on YouTube Music testing some personalised 'My Mix' playlists, which followed Spotify's 'Daily Mix' template in offering people a suite of playlists based on different genres or clusters of their...
November 10, 2020
Linkfire’s latest attribution data deal is with YouTube Music
Music marketing platform Linkfire has announced its latest data deal, with YouTube Music. "In addition to seeing how many of your link visitors click through to YouTube and YouTube Music, you’ll be able to see how those...
November 3, 2020