Tag: youtube

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Tools: Youtube Analytics for Artists

While each of the major DSPs has launched their own suite of analytics and data dashboards, the competition around who is providing the most actionable and unique set of insights is getting fiercer and fiercer, with each...
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Indian artist Badshah questioned by police over ‘fake views’

Remember the controversy last year when Sony Music India claimed that its artist Badshah had broken YouTube's 24-hour viewing record with his new video 'Paagal'? After it emerged that views from Google ads were included...
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Sandbox Issue 258: KIDS’ STUFF. Music’s youngest and most powerful consumers

Lead: we report back on our recent New Kids On The Block: Insight Into A New Generation online conference that we ran in conjunction with UK trade bodies the BPI and ERA, drawing out the 10 key lessons from the different...
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YouTube responds to Koda over Danish music takedowns

Earlier this week, we wrote about a controversy brewing Denmark with a dispute between collecting society Koda and YouTube. Koda announced that YouTube would be removing its members music from its platform, after the society...
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Pex claims music was 22% of total YouTube views in 2019

Startup Pex has spent the last year scanning YouTube (among other platforms) and analysing the videos that are being uploaded and watched. Now it has published a report with its findings. It includes the estimate that...
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YouTube reveals Google Play Music will shut down in October

As long goodbyes go, Google Play Music’s has been LONG. It was July 2017 when YouTube’s global head of music Lyor Cohen first revealed plans to merge Google’s music streaming (and cloud locker) service with...
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YouTube under fire over music licensing impasse in Denmark

Something is kicking off in the state of Denmark, and it's the latest music licensing controversy around YouTube. Danish collecting society Koda issued a press release last week titled 'Google removes all Danish music...
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Sandbox Issue 257: Filter Tips. Making camera effects connect

Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create...
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Amplify London pilot to fund five grassroots music projects

In February this year we wrote about Amplify London, a new partnership between YouTube Music and UK charity London Music Fund to support grassroots projects for young musicians. Now the first five projects to benefit have...
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Music Ally Report :: Q2 2020 Edition

Our main feature explores the evolution of live music, as we look towards a time when concerts are able to resume safely. What have we learned from the livestreaming boom during the Covid-19 lockdown, and what are the prospects...
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EUCJ advocate general opines on YouTube copyright liability

Here's something to make the average music rightsholder spit their cornflakes across the room in shock: an official European Union document spelling out that "online platform operators, such as YouTube and Uploaded, are...
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Watch for YouTube impact of Facebook’s music videos move

Let us take you back on a short tour of Facebook music-video speculation. Start in 2012 when reports claimed Vevo – then the key aggregator of music videos – was in talks to ditch YouTube in favour of a partnership...