BPI boss praises YouTube and Facebook for anti-piracy progress
Yes, you read that right: 'BPI boss praises YouTube' is not a sentence that we get to write too often in our news coverage. However, the British industry body has been taking part in roundtable discussions, alongside other...
May 5, 2021
YouTube advertising revenues grew by 48.7% in Q1 to $6bn
Remember the days of the Great Covid-19 Advertising Slump? They appear to be firmly in the past for YouTube, at least. Its parent company Alphabet published its latest financial results overnight, and they include the latest...
April 28, 2021
Songtradr buys music-for-livestreamers firm Pretzel
Music licensing firm Songtradr is on a bit of a roll-up at the moment. Since raising $30m of funding in July 2020 it has bought three other companies: Big Sync Music, Cuesongs and Song Zu. Make that four other companies:...
April 21, 2021
Sandbox Issue 273 :: Marketing electronic music in 2021
Lead: Historically, DSPs – tech platforms with slightly younger, early-adopter user bases – were a place where electronic artists readily found success. So what are the best approaches to DSP marketing of electronic...
April 8, 2021
Study shows how YouTube’s reach is growing in the US
The Pew Research Center has been surveying Americans on their social media usage, and found that… not much has changed. “YouTube and Facebook continue to dominate the online landscape, with 81% and 69%, respectively,...
April 8, 2021
K-Pop Evolution is YouTube’s seven-part K-Pop documentary
YouTube has been the key platform for K-Pop’s global explosion in recent years, and now it’s doubling down on that position with a new seven-part documentary series: K-Pop Evolution. Produced by Banger Films,...
April 1, 2021
YouTube trumpets hip-hop growth in push for more advertising
One particular hip-hop video may be giving YouTube some internal ructions (see earlier story) but the service is keen to talk up the wider importance of the genre – particularly for advertisers. “Of the top three...
March 31, 2021
YouTube under fire over music video with anti-Asian lyrics
The recent murders in Atlanta have focused attention on anti-Asian racism in the US. Now YouTube is embroiled in a controversy about a music video by artist YG that includes anti-Asian lyrics. ‘Meet the Flockers’...
March 31, 2021
Sandbox Issue 272: DSP’s Emerging Talent Programmes – how do you get on one, what happens if you do, and is there a catch?
Lead: Each DSP has a programme dedicated to supporting new artists: weaponising the platform by endorsing them to a large audience, and hopefully accelerating their careers. Places on these programmes are, of course, keenly...
March 24, 2021
Surprise! YouTube is the most popular music streaming service
Alright, this will come as no surprise at all to the majority of Music Ally readers. YouTube is the biggest music streaming service in the world, with its scale – both in terms of its overall users and the more than two...
March 22, 2021
YouTube launches its TikTok-style ‘Shorts’ beta in the US
Every digital platform wants to be a bit more like TikTok in 2021: Instagram’s ‘Reels’, Spotify’s ‘Clips’, Netflix’s ‘Fast Laughs’ and many more. YouTube included: it...
March 19, 2021