Tag: youtube

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Marshmello now has 40m subscribers to his YouTube channel

Dance star Marshmello has hit a new milestone on YouTube: his channel now has more than 40 million subscribers. YouTube says that makes him the third most-subscribed-to musician on YouTube, behind Justin Bieber (47 million)...
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Lyor Cohen keen to avoid algorithmic echo chambers on YouTube

The headline for newspaper The Times’ interview with YouTube Music boss Lyor Cohen may be over-egging the pudding a bit. ‘Whip Spotify’s ass? The answer is emphatically yes’, it turns out, refers to a section of...
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Introducing The Music Ally Learning Hub

We’re delighted to announce the launch of our brand new Learning Hub for the global music industry! What is this special place? The Music Ally Learning Hub is a new dedicated e-learning platform for the modern music...
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YouTube launches Merchbar partnership for artist merchandise

YouTube is rolling out another feature for musicians with ‘Official Artist Channels’ on its platform. The company has signed a deal with Merchbar which will see artists able to “surface their official merchandise...
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Survey suggests US teenagers prefer YouTube to Netflix

Young people like YouTube? Who knew?! But according to a new survey conducted by US investment firm Piper Jaffray, the fact that American teenagers prefer YouTube to Netflix is newsworthy. The study found that 37% of teenagers...
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Mark Ronson gets a feature-length documentary from YouTube

Hands up if you predicted that one of 2019’s more intriguing areas of competition in the music industry would be Netflix versus YouTube – in the field of original music documentaries. YouTube’s latest salvo...
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Nick Cave uses YouTube Premieres to debut entire album

What were you doing last night? Music Ally was listening to the premiere of Nick Cave & The Bad Seeds’ new album ‘Ghosteen’ with more than 19,300 other people… on YouTube. The band made use of YouTube’s ‘Premieres’...
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Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced

Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success...
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What the ‘Paagal’ YouTube controversy means for music marketing

Back in July, Sony Music India claimed that its artist Badshah had broken the record for most first-24-hour streams for a music video on YouTube. However, his 75m-views milestone was called into question when it emerged that...
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YouTuber Shane Dawson sparks 800k streams for Catie Turner track

Singer/songwriter Catie Turner’s song ‘Prom Queen’ is finding an audience on Spotify. Since its release earlier this year, the track has been streamed nearly 1.3m times on Spotify, while a live acoustic video has been...
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YouTube adds 14 artists to its Foundry development program

YouTube developing music artists? It’s been at it for a while, with its Foundry ‘global artist development program’, which first launched in 2016 as a training scheme, of sorts, for artists including Dua...
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Dead End Hip Hop talks platforms, Patreon and hip-hop in 2019

Founded in 2011, Dead End Hip Hop (DEHH) has built a strong community around its discussions of hip-hop's music and culture, with more than 233,000 subscribers on YouTube, and nearly 3,300 fans funding the company's work...