Tag: youtube

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BBTV says its music video content gets 391m monthly viewers

BBTV is one of the companies that works with music artists and channels to boost their YouTube performance: clients include mtheory (Major Lazer included); Future Classic (Flume included) and 21 Savage. Now the company has...
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Uppbeat is the latest startup licensing music to YouTubers

British startup Uppbeat is the latest company promising to help YouTubers use music without fear of copyright strikes. It is launching with a catalogue of more than 900 tracks from artists, producers and composers, with...
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21 artists chosen for #YouTubeBlack Voices grant program

In June 2020, YouTube announced plans for a $100m fund “dedicated to amplifying and developing the voices of Black creators and artists and their stories”. Since renamed the #YouTubeBlack Voices Fund, this...
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YouTube lowers bar for its channel memberships feature

YouTube’s creator-level subscriptions are called channel memberships, where fans can pay a monthly fee to access exclusive videos and streams as well as chat features for their favourite channels. Until now, you have...
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YouTube, SoundCloud and Pandora launch year-end reviews

You’re not fed up with streaming services’ end-of-year charts and reviews yet? Good, because three more dropped in the last 24 hours. YouTube’s is more focused on trends such as livestreaming (including...
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Games videos watched for 100bn+ hours on YouTube in 2020

We know how popular music is on YouTube, including the service’s recent announcement that it has more than two billion monthly music users. But gaming is also hugely popular on YouTube, and the company has just revealed...
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YouTube gets new premiere features and Blackpink concert

YouTube premieres have been playing an increasingly prominent role in artists’ and labels’ music video strategies this year, and now YouTube is hoping to supercharge that trend with some new features. ‘Live...
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YouTube created an ‘Infinite Bad Guy’ Billie Eilish remix

It’s taken a few years, but at last ‘Infinite Gangnam Style‘ has some decent competition in the ‘how long can you listen to an endlessly-adapting version of a pop hit before it drives you mad?’...
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YouTube now has more than 2bn monthly music users

In mid-2018, YouTube said that more than one billion people visited it every month to consume music. Two and a half years later, that total has doubled to more than two billion. The new milestone has been announced this...
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GitHub reinstates YouTube-DL project after RIAA takedown

GitHub is one of the most popular sites for developers in the world, hosting open source code and helping people manage their projects. It's also on a collision course with music rightsholders in the US, over a takedown...
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YouTube Music doubles down on personalisation features

We reported in September on YouTube Music testing some personalised 'My Mix' playlists, which followed Spotify's 'Daily Mix' template in offering people a suite of playlists based on different genres or clusters of their...
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Linkfire’s latest attribution data deal is with YouTube Music

Music marketing platform Linkfire has announced its latest data deal, with YouTube Music. "In addition to seeing how many of your link visitors click through to YouTube and YouTube Music, you’ll be able to see how those...