Google AdWords promotion was key to Badshah YouTube success
On Friday, we reported on Indian artist Badshah’s success with his new music video ‘Paagal’, and Sony Music India’s claim that it had broken BTS’ YouTube 24-hour-debut record with 75m views in its first day on the...
July 15, 2019
YouTube adds Super Stickers and channel-membership tiers
YouTube has announced its latest new features to help creators make money, in a keynote speech at the VidCon conference by its chief product officer Neal Mohan. One of those features is ‘Super Stickers’ – animated stickers...
July 12, 2019
YouTube may be blocking stream-ripping sites from ripping vids
Up to this point, much of the music industry’s action against ‘stream-ripping’ websites has been taken by industry bodies taking those sites to court and getting them shut down. Now it seems the main site from which...
July 11, 2019
Gaana adds ‘smart downloads’ feature for its subscribers
Indian music-streaming service Gaana has a new feature called ‘smart downloads’, which is in similar territory to something that YouTube Music recently announced. Gaana’s version will automatically download a listener’s...
July 11, 2019
Lickd says Ed Sheeran is most-longed-for licence for YouTubers
Ed Sheeran is big on YouTube: as Music Ally recently reported, his channel has just passed the milestone of 40 million subscribers, while it’s now also past the 17bn views mark. However, Sheeran is also the top artist cited...
July 10, 2019
YouTube adds new requirement for manual Content ID claims
YouTube’s Content ID copyright-protection system has long been a target of criticism not from music rightsholders, but from ‘creators’ on the platform. Now YouTube is making a change that it hopes will tackle the issues...
July 10, 2019
New YouTube milestones for Ed Sheeran and Shawn Mendes
Ed Sheeran and Shawn Mendes are no stranger to big digital numbers. Their latest achievements come from YouTube. Sheeran’s official artist channel has just reached 40 million subscribers, which YouTube says makes him only...
July 3, 2019
Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing
Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
July 1, 2019
YouTube promises users more control over recommendations
Recommendations, particularly those of the ‘Up Next’ variety, have been very important to the way all kinds of people perceive YouTube. In the music community, for example, the way its recommendations drive music-video...
June 27, 2019
Chartmetric explores the ‘trigger cities’ of south-east Asia
Earlier this year we wrote about music-analytics firm Chartmetrics’ theory of ‘trigger cities’ capable of propelling tracks to become global hits. Now the company has published a second in its series of blog posts focusing...
June 25, 2019
A-Ha launch fan contest ahead of a big YouTube milestone
Here’s a poser for you: when will 1980s stars A-Ha’s music video for ‘Take On Me’ reach one billion views on YouTube? It’s not an idle question on our part: the famous video is not far off that milestone, having notched...
June 21, 2019
Universal Music works with YouTube to remaster old music videos
Universal Music Group is following in the Spice Girls’ footsteps – not a sentence we ever expected to write in a Music Ally story – by remastering some classic videos for YouTube viewers in 2019. The Spice Girls, if...
June 20, 2019