Tag: youtube

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YouTube sees itself as ‘the institutional memory of Hip Hop’

November was Hip Hop History Month, and YouTube’s director of Black music and culture Tuma Basa ended it by publishing a blog post.
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Apple Music, YouTube Music and Deezer launch their annual recaps

With Spotify’s annual Wrapped promotion imminent, three other streaming services launched their recap features for listeners yesterday.
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YouTube roundup: Black Voices Fund music class and Shorts updates

There are a few stories from YouTube to let you know about today, starting with the announcement of its Black Voices Fund class of 2023.
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Music licensing startup Uppbeat reaches 1m users milestone

Startup Uppbeat emerged early in 2021 as a music licensing service for YouTubers, with a catalogue of 900 cleared tracks and a freemium business model.
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YouTube Content ID processed 758m copyright requests in 1H22

YouTube has published its latest copyright transparency report, covering the first half of 2022. It includes stats for Content ID.
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YouTube now has 80m paid Music and Premium subscribers

It's more than a year since YouTube announced that it had 50 million paid subscribers for YouTube Music and YouTube Premium.
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Alphabet financials reveal decline in YouTube ad revenues

YouTube’s advertising revenues were down 1.9% year-on-year in Q3: a rare decline for one of tech firm Alphabet’s key business lines.
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Unionisation afoot for YouTube and Netflix music workers

The topic of unionised workers within and around the music industry is growing in prominence, with two more stories to add to the trend.
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YouTube signs up Taylor Swift for latest Shorts campaign

Unsurprisingly, the big global DSPs are rolling out their big marketing guns for Taylor Swift’s new album ‘Midnights’.
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YouTube raises the price of its Premium family plan by $5

YouTube Premium includes YouTube Music Premium, but also features to watch videos offline, and without advertising.
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Discord adds YouTube integration and monthly $3 subscription

Popular chat platform Discord has announced some new features which will be relevant for artists building communities there.
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YouTube is rolling out ‘handles’ for its community of creators

If you have a YouTube channel, you have a channel URL, which may or may not be a pithy representation of your name or brand.