Tag: youtube

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YouTube and PRS Foundation renew Black creators programs

YouTube has announced the latest 133 people and channels who'll be taking part in its '#YouTubeBlack Voices Creator Class' program in 2022.
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YouTube Shorts hits 5tn views as CEO hints at NFT plans

YouTube CEO Susan Wojcicki has published her latest update on the service's progress and plans. It includes a big milestone for YouTube Shorts.
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Data suggests YouTube Music is rising fast in South Korea

The music industry knows all about YouTube's role in bringing K-Pop music to the world, from Psy's 'Gangnam Style' to the success of BTS and Blackpink.
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Baby Shark is first video to reach 10bn YouTube views

Every time we write about Baby Shark, we’re aware we put it on the internal jukebox of thousands of people in the music industry. We’re very sorry.
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Audio music streams in Germany grew by 19.6% in 2021

Industry body BVMI reported yesterday that more than 165bn audio music streams were measured in Germany last year, up from 138bn in 2020.
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IFPI’s new music charts framework includes YouTube streams

The inclusion of YouTube streams in official music industry charts has long been a talking point. In some countries it already happens, but elsewhere it doesn't.
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Outdustry talks essential ingredients for success in India

For an international act to break through in India, where over 85% of the music consumed is domestic repertoire, the key is “localising the content pieces”, says Roochay Shukla, senior marketing manager at Outdustry....
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YouTube publishes first Copyright Transparency Report

YouTube has published its first Copyright Transparency Report, to explain more thoroughly how copyright enforcement works on the platform.
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AI music system Dream Machine launches with plans for NFTs

The latest generative AI making music is called Dream Machine, whose system is initially being put through its paces creating “24/7 procedural lo-fi chill beats” for YouTube.
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YouTube to livestream the final night of Wizkid’s UK tour

Wizkid was one of the early Afrobeats artists to gain prominence globally, both through collaborations with western artists and through organic growth of his own fanbase.
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Brit Awards remove gendered categories and add genre gongs

The Brit Awards, like all major music industry awards, have sparked lots of debate in recent years about the diversity of nominees and winners, and the structure of the awards themselves. Now a change has been made to...
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Rights data startup Session gets £1m from Spotify and YouTube

Session is the startup formerly known as Auddly, co-founded by Abba's Björn Ulvaeus and songwriter-producers Max Martin and Niclas Mollinder.