Tag: youtube

Yes, you read that right: 'BPI boss praises YouTube' is not a sentence that we get to write too often in our news coverage. However, the British industry body has been taking part in roundtable discussions, alongside other...

Remember the days of the Great Covid-19 Advertising Slump? They appear to be firmly in the past for YouTube, at least. Its parent company Alphabet published its latest financial results overnight, and they include the latest...

Music licensing firm Songtradr is on a bit of a roll-up at the moment. Since raising $30m of funding in July 2020 it has bought three other companies: Big Sync Music, Cuesongs and Song Zu. Make that four other companies:...

Lead: Historically,  DSPs – tech platforms with slightly younger, early-adopter user bases – were a place where electronic artists readily found success. So what are the best approaches to DSP marketing of electronic...

The Pew Research Center has been surveying Americans on their social media usage, and found that… not much has changed. “YouTube and Facebook continue to dominate the online landscape, with 81% and 69%, respectively,...

YouTube has been the key platform for K-Pop’s global explosion in recent years, and now it’s doubling down on that position with a new seven-part documentary series: K-Pop Evolution. Produced by Banger Films,...

One particular hip-hop video may be giving YouTube some internal ructions (see earlier story) but the service is keen to talk up the wider importance of the genre – particularly for advertisers. “Of the top three...

The recent murders in Atlanta have focused attention on anti-Asian racism in the US. Now YouTube is embroiled in a controversy about a music video by artist YG that includes anti-Asian lyrics. ‘Meet the Flockers’...

Lead: Each DSP has a programme dedicated to supporting new artists: weaponising the platform by endorsing them to a large audience, and hopefully accelerating their careers. Places on these programmes are, of course, keenly...

Alright, this will come as no surprise at all to the majority of Music Ally readers. YouTube is the biggest music streaming service in the world, with its scale – both in terms of its overall users and the more than two...

Every digital platform wants to be a bit more like TikTok in 2021: Instagram’s ‘Reels’, Spotify’s ‘Clips’, Netflix’s ‘Fast Laughs’ and many more. YouTube included: it...

Join BMG’s Digital Sales team!   We are looking for a YouTube Channel & Account Manager to join our growing Digital department in London.   You will be responsible for…   Working with and across...