Gleam Futures and Marcus Butler launch music management firm
Online-video stars have managers just like musicians do, but now one of those YouTubers is co-founding a music management company. Brit Marcus Butler has 4.5 million subscribers and 344m views on YouTube, and is partnering...
June 28, 2016
YouTube could fold Music Key into new subscription service
YouTube is preparing to launch a paid subscription tier by the end of this year, with the company saying yesterday that it is making good progress in striking the necessary licensing deals with creators and publishers. “We...
July 21, 2015
Victorious launches apps for YouTubers – with music deals ahead
It’s selling US startup Victorious a bit short to describe it merely as ‘Mobile Roadie for YouTubers’, but that’s a good starting point. The company has a platform to make iOS and Android apps with a mixture of social...
April 24, 2015
Slacker revamp for ‘post-social media’ age with YouTubers in tow
US personal radio service Slacker is getting a high-profile relaunch this week, with an emphasis on human curation, including some well-known YouTubers. The site and its iPhone app have been redesigned to look cleaner and...
December 22, 2014
Patreon now paying out $1m a month to creators
Continuous crowdfunding service Patreon just hit a new milestone: $1m of payouts every month to the musicians, YouTubers and other creators raising money from their fans using its site. “It confirms a massive cultural shift...
November 21, 2014
Investor Saul Klein hails the ‘new creative economy’
From YouTubers and crowdfunding to streaming music services, prominent VC Saul Klein is enthusiastic about the next few years in the creative industries. “When you marry this proliferation of content to distribution platforms...
November 20, 2014
Maker Studios CEO: ‘Everybody is running after the millennials…’
Also at MIPCOM yesterday was Ynon Kreiz, CEO of multi-channel network Maker Studios, which was bought by Disney earlier this year. He didn’t really talk about music – although Maker does have a burgeoning stable of YouTube...
October 16, 2014
BBC Radio 1 to get weekly show packed with YouTubers
The recent pronouncement of the death of the album by the BBC’s George Ergatoudis was seen as a blunt message to the music industry delivered on behalf of young people. But the Beeb’s Radio 1 is facing its own...
August 27, 2014
Are YouTubers more influential than top musicians among US teens?
Variety brings news of an intriguing survey asking US teenagers who the most influential celebrities are. Only three of the top 10 are ‘traditional’ stars: late actor Paul Walker (sixth), actor Jennifer Lawrence...
August 18, 2014
Patreon tops $1.5m of earnings for its 18k creators
Crowdfunding platform Patreon has revealed some new figures on its growth, saying that over the last year it has helped more than 18,000 creators earn more than $1.5m, with at least half of that money coming in the last two...
July 10, 2014
Apps firm Victorious wants to be the Mobile Roadie of YouTubers
There’s a new startup in town aiming to help YouTubers connect with their fans. It’s called Victorious, and has been launched in the US by a group of tech and entertainment industry veterans, including Bing Chen,...
June 26, 2014