Tag: youtubers

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What can the music industry learn from the biggest YouTube channels?

For all that the music industry likes to complain about YouTube, the two are irreversibly entwined. Indian music company T-Series has had the most popular YouTube channel for years now, recently crossing 100bn lifetime views...
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Covid-19 advertising slump is hitting YouTube channels

In terms of viewing, YouTube is thought to be having a big moment amid the Covid-19 pandemic. But are its advertising revenues also climbing? A story on Medium’s OneZero suggests that there may be something to worry...
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Nicky Jam and YouTuber Teala Dunn team up for TikTok video

There is a lot going on in this TikTok video featuring musician Nicky Jam and YouTuber Teala Dunn: a motorbike chase, a fight scene, drones and a daring, tracksuited car-park-clambering escape. Published through Sony’s...
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Prajakta Kohli launches YouTube series with Neha Kakkar episode

Prajakta Kohli is one of the emerging wave of young Indian YouTubers growing their audiences on the video service. Her channel MostlySane has nearly 4.5 million subscribers, and she’s just launched an original series called...
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YouTuber Shane Dawson sparks 800k streams for Catie Turner track

Singer/songwriter Catie Turner’s song ‘Prom Queen’ is finding an audience on Spotify. Since its release earlier this year, the track has been streamed nearly 1.3m times on Spotify, while a live acoustic video has been...
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Google tests Fundo, a new take on fan-funding for YouTube stars

Fundo is a new project in beta from Google’s experimental division Area 120, although its bare-bones website doesn’t divulge much information about it. “If you’re a creator on YouTube or other platforms and you’re...
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FairTube campaigns for ‘fairness and transparency’ from YouTube

“YouTubers are unionizing, and the site has 24 days to respond,” is a headline guaranteed to make people sit up and pay attention. That’s how Engadget reported the news that a group called The YouTubers Union has teamed...
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Lickd says Ed Sheeran is most-longed-for licence for YouTubers

Ed Sheeran is big on YouTube: as Music Ally recently reported, his channel has just passed the milestone of 40 million subscribers, while it’s now also past the 17bn views mark. However, Sheeran is also the top artist cited...
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Not every YouTuber agrees with YouTube about Article 13

We’ve covered YouTube’s recent comments on the Article 13 section of the proposed new European copyright directive, as well as music industry bodies’ responses to those comments.
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Gleam Futures and Marcus Butler launch music management firm

Online-video stars have managers just like musicians do, but now one of those YouTubers is co-founding a music management company. Brit Marcus Butler has 4.5 million subscribers and 344m views on YouTube, and is partnering...
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YouTube could fold Music Key into new subscription service

YouTube is preparing to launch a paid subscription tier by the end of this year, with the company saying yesterday that it is making good progress in striking the necessary licensing deals with creators and publishers. “We...
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Victorious launches apps for YouTubers – with music deals ahead

It’s selling US startup Victorious a bit short to describe it merely as ‘Mobile Roadie for YouTubers’, but that’s a good starting point. The company has a platform to make iOS and Android apps with a mixture of social...