What can the music industry learn from the biggest YouTube channels?
For all that the music industry likes to complain about YouTube, the two are irreversibly entwined. Indian music company T-Series has had the most popular YouTube channel for years now, recently crossing 100bn lifetime views...
April 16, 2020
Covid-19 advertising slump is hitting YouTube channels
In terms of viewing, YouTube is thought to be having a big moment amid the Covid-19 pandemic. But are its advertising revenues also climbing? A story on Medium’s OneZero suggests that there may be something to worry...
April 14, 2020
Nicky Jam and YouTuber Teala Dunn team up for TikTok video
There is a lot going on in this TikTok video featuring musician Nicky Jam and YouTuber Teala Dunn: a motorbike chase, a fight scene, drones and a daring, tracksuited car-park-clambering escape. Published through Sony’s...
January 29, 2020
Prajakta Kohli launches YouTube series with Neha Kakkar episode
Prajakta Kohli is one of the emerging wave of young Indian YouTubers growing their audiences on the video service. Her channel MostlySane has nearly 4.5 million subscribers, and she’s just launched an original series called...
January 23, 2020
YouTuber Shane Dawson sparks 800k streams for Catie Turner track
Singer/songwriter Catie Turner’s song ‘Prom Queen’ is finding an audience on Spotify. Since its release earlier this year, the track has been streamed nearly 1.3m times on Spotify, while a live acoustic video has been...
October 3, 2019
Google tests Fundo, a new take on fan-funding for YouTube stars
Fundo is a new project in beta from Google’s experimental division Area 120, although its bare-bones website doesn’t divulge much information about it. “If you’re a creator on YouTube or other platforms and you’re...
August 19, 2019
FairTube campaigns for ‘fairness and transparency’ from YouTube
“YouTubers are unionizing, and the site has 24 days to respond,” is a headline guaranteed to make people sit up and pay attention. That’s how Engadget reported the news that a group called The YouTubers Union has teamed...
July 30, 2019
Lickd says Ed Sheeran is most-longed-for licence for YouTubers
Ed Sheeran is big on YouTube: as Music Ally recently reported, his channel has just passed the milestone of 40 million subscribers, while it’s now also past the 17bn views mark. However, Sheeran is also the top artist cited...
July 10, 2019
Not every YouTuber agrees with YouTube about Article 13
We’ve covered YouTube’s recent comments on the Article 13 section of the proposed new European copyright directive, as well as music industry bodies’ responses to those comments.
November 23, 2018
Gleam Futures and Marcus Butler launch music management firm
Online-video stars have managers just like musicians do, but now one of those YouTubers is co-founding a music management company. Brit Marcus Butler has 4.5 million subscribers and 344m views on YouTube, and is partnering...
June 28, 2016
YouTube could fold Music Key into new subscription service
YouTube is preparing to launch a paid subscription tier by the end of this year, with the company saying yesterday that it is making good progress in striking the necessary licensing deals with creators and publishers. “We...
July 21, 2015
Victorious launches apps for YouTubers – with music deals ahead
It’s selling US startup Victorious a bit short to describe it merely as ‘Mobile Roadie for YouTubers’, but that’s a good starting point. The company has a platform to make iOS and Android apps with a mixture of social...
April 24, 2015