AmazeVR is the startup focusing on VR music concerts, which worked with Megan Thee Stallion. Now it’s teamed up with Zara Larsson.
Tag: Zara Larsson
Posted inNews
Zara Larsson buys her own recordings catalogue to launch label
We’ve seen countless examples of artists selling their catalogues to investment companies in recent times, but Zara Larsson is bucking the trend
Posted inNews
Zara Larsson passes $1m of Roblox virtual merchandise sales
“My jaw dropped when I heard,” said Larsson. “I didn’t really think much about it. It wasn’t really the motivation for the concert. I just wanted to connect with fans.”
Posted inNews
TikTok targets brands with new tools to connect with creators
Fresh from announcing that it has more than one billion monthly active users, TikTok has been setting out its latest tools to tempt brands and small-to-medium sized business alike.
Posted inNews
Zara Larsson set for album launch event within Roblox
It isn’t just artists signed to Roblox investor Warner Music Group who are exploring the potential of the games platform. Zara Larsson, signed to Sony’s Epic Records, is next up […]
Posted inData, News
Swedish artists benefitting from global streaming reach
As playlists on the big streaming services become ever-more powerful, one of the talking points of 2016 has been the fear that these playlists may increase the dominance of a relatively small number of (mainly) North American artists, driven by their popularity in the world’s largest market, the US. Long runs at the top of charts around the world for Justin Bieber, Drake and The Chainsmokers have stoked the discussion.
It’s interesting to read a different take on this from Sweden, though. Dagens Nyheter has been exploring the overseas success of local artists, fuelled by Spotify in particular. It notes that in March alone, Nordic tracks were listened to 1.4bn times globally on Spotify, with more than 60% of the listening to Swedish artists specifically coming from outside their homeland.
Posted inAnalysis
Nordic MCN United Screens talks YouTube, music and brands
“Being an artist today, it’s not only about being the best at playing guitar. You have to perform in so many other ways.”
As the creative director at Nordic multi-platform network United Screens, Georg Herlitz is working with a number of such performers: clients include Zara Larsson, Alesso and Julia Westlin.
The company works with more than 500 creators in sectors including vlogging, beauty, gaming and music, with the latter category accounting for around half of its 240m monthly video views on YouTube.